Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Christopher Walken has loved the same woman for 59 years, they made a tough decision together
While Hollywood movies have given us so many love stories that are for the ages, most celebrity couples in real life are far from what we see on screen.
Divorce is not unheard of for most celebrities but there are of course, always exceptions to this rule. This is the story of legendary actor Christopher Walken and his wife Georgianne Walken, two people who have defied the odds.
Georgianne Walken was a casting director when she met Christopher Walken as they were working together. It was an instant connection that has lasted over half a century at this point.
The couple met in 1963 during a theatre tour of West Side Story. The two of them portrayed a couple for the production and slowly but surely fell for one another during the process. Georgianne recalls that she knew pretty soon that Christopher was the only man for her and the couple wed one another just a short six years after that.
“When [I] met him, [I] knew he had a future. He was good and was [going to] be better. It was a very compelling idea, and I had never met anybody like that in my life,” Georgianne said of their meeting.
She decided to get a stable job so Christopher could focus on acting without having to worry about money. Luckily, her job landed her in Hollywood once again, this time, however, she was behind the camera. She became a casting director and in this point of her career has about a 100 movies and shows under her belt. One of these shows include The Sopranos, which even led her to win an Emmy Award!
Christopher was also successful in his acting career. He has an Academy Award for Best Supporting Actor for his role in The Deer Hunter and a BAFTA for his role in Catch Me If You Can.
“It’s very interesting being married to a man who is constantly playing a different person. You’re always living with a different person. He never tells me what part he’s playing when he’s getting ready. It just descends on me one day. Very interesting,” Georgianne has said about her husband.
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