Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
George Lazenby rejected 6 James Bond movies and his career, later suffered the loss of his 19-year-old son to a brain tumor
In 1968, George Lazenby, now 85, was cast as James Bond in On Her Majesty’s Secret Service, taking over a role made famous by Sean Connery. Unfortunately, Lazenby struggled to fit into the iconic character, partly due to poor advice he received. As his fame dwindled, he shifted focus to family life, ultimately facing tragedy with the loss of his son to a malignant brain tumor in 1994.
The James Bond franchise began in 1963 with Dr. No and has since become a cultural phenomenon, featuring numerous films and actors over the decades. Sean Connery, who portrayed Bond in five films between 1962 and 1967, grew weary of the role. In a 1965 interview with Playboy, he expressed his disinterest, stating he was “sick of this Bond thing”, and found the constant association with the character monotonous.
When Connery stepped away, producers faced the daunting task of finding a successor. Lazenby, then a 29-year-old unknown actor from Australia, caught their attention after appearing in commercials for Fry’s chocolate spread. His persistence and charm helped him land the coveted role. Lazenby even spent his last savings on a tailored suit that had originally belonged to Connery.
Upon auditioning, he boldly introduced himself by saying: “I heard you’re looking for James Bond”, and was subsequently offered the part. However, upon the release of On Her Majesty’s Secret Service, reviews were mixed, and comparisons to Connery overshadowed Lazenby’s performance. Notably, critic Gene Siskel remarked that Lazenby lacked the suave confidence of his predecessor.
Despite the criticism, Lazenby was presented with a $1 million contract for six more films, but his manager advised against it, suggesting he pursue other opportunities. This decision led to Lazenby being “blacklisted” in Hollywood, with a reputation for being difficult to work with.
After a brief career in film and television, Lazenby shifted to a more private life. He married Christina Gannet in 1971, and they had two children. Tragically, their son Zachary battled a brain tumor for eight years before passing away at 19, leaving Lazenby “devastated”. Gannet shared on social media that losing Zachary was a profound sorrow for them both.
Following his son’s death, Lazenby divorced Gannet and later married Olympic tennis champion Pam Shriver, with whom he has three children. Now, Lazenby reflects on his life and cherishes his role as a father, stating: “The real successes in my life are my children”. Remember Lazenby’s portrayal of Bond? Share your thoughts on his legacy!
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