Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Melanie Griffith’s Daughter Dakota Becomes a Stepmom to Two Kids – See the Surprising Height of Her Stepdaughter
Dakota Johnson, famous for her role as Anastasia Steele in the *Fifty Shades* series, manages both her successful Hollywood career and a full family life with ease. At 34, Dakota has not only made a name for herself in film but is also learning about love and blended families.
This article explores Dakota’s rumored engagement to Chris Martin, her smooth transition into being part of a blended family, her friendship with Chris’s ex, Gwyneth Paltrow, and her thoughts on family life and motherhood. Dakota’s family history in the entertainment world adds even more to her unique perspective on life, love, and family.
Dakota Johnson, an actress, producer, and director, has been in Hollywood since childhood, starting her acting career at ten. She’s appeared in over 30 films, most notably as Anastasia Steele in the Fifty Shades of Grey series, a role she reprised in two sequels.
Dakota comes from a family of Hollywood stars. Her mother, Melanie Griffith, has over 80 acting credits in projects like Days Out of Days and Stuart Little 2, while her father, Don Johnson, has acted in over 100 projects, including Knives Out. After her parents’ divorce, both remarried. Her mother was married to actor Antonio Banderas from 1996 to 2015, and he shared a close bond with Dakota, often describing her as his family and expressing his love for her.
Dakota is the only child of her parents together but grew up in a large blended family. She has spoken about her family, saying, “I grew up in a family that was so big, and I just believe in the saying ‘Blood is thicker than water.’” Dakota values the relationships people choose as much as those they’re born into, saying that in her family, her siblings, blood-related or not, are all close and connected.
Her blended family experience has influenced how she views relationships. She believes that family bonds endure through trials, with most of her relatives being creative people. She reflected, “Even the kids, they’re extraordinarily talented people. So you just are dealing with complex people. You grow and you embrace.” Dakota cherishes her family, finding joy in its honesty and openness.
Dakota is in a relationship with Chris Martin, the lead singer of Coldplay. Rumors of their engagement have circulated, especially after Dakota was spotted wearing a ring in 2020, and again in 2021. In 2023, designer Jessica McCormack posted a photo of Dakota wearing what looked like an engagement ring. Sources say the couple got engaged a while ago but kept the news private, focusing on their bond over wedding plans.
Dakota has embraced her role as a stepmom to Chris’s children, Apple and Moses, from his past marriage to Gwyneth Paltrow. She has a good relationship with Gwyneth, who has openly praised Dakota, calling her “an adorable, wonderful person” and sharing that they are close friends. The two have even posted photos together, showing their bond.
Dakota and Chris’s relationship has brought her closer to his children. She once described her connection to them, saying, “I love those kids like my life depends on it.” She often spends time with Apple and Moses and has been spotted on family outings, like grabbing coffee or going on family vacations.
Despite the family’s nontraditional structure, Dakota feels at ease with it. Growing up in a blended family herself, she feels it’s natural. Her experiences have made her open to one day having children of her own, saying, “I’m so open to that. I really want to experience everything that life has to offer.” She sees motherhood as a “crazy, wild, and magical” experience and is ready if it happens.
Dakota’s family background has influenced how she approaches her current relationships. Her connection with Chris and his children has brought her happiness, shaping her ideas about love, family, and the future.
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