Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Demi Lovato Explains Why She Changed Her Pronouns From They/Them To She/Her
Demi Lovato has explained why she switched from using they/them to she/her pronouns.
After starring in the critically acclaimed Disney films Camp Rock (2008) and Camp Rock 2: The Final Jam (2010), Lovato, 32, shot to fame.
She has also enjoyed success in the music industry; approximately 24 million recordings are thought to have been sold in the United States.
Regarding her gender identity and suality, Lovato has been exceedingly transparent with her fans throughout the years. In 2021, the vocalist of “Heart Attack” disclosed on Instagram that she is non-binary. The music sensation said,
“I’m excited to share more of my life with you all today and am proud to announce that I identify as non-binary and will be officially changing my pronouns to they/them going forward.” This is the result of extensive self-reflection and healing effort. I don’t
The singer of “Sorry Not Sorry” said that her early years in the South were “very confusing” and “not very open.”
Thankfully, it seems like Lovato is much more at ease disclosing information about her gender identity and s**uality these days. At YouTube Pride, she said that she was “thankful” to her family for “using my pronouns.”
Additionally, Lovato informed her followers that the shift occurred as she started to learn more about herself
The “Cool for the Summer” singer clarified in an interview with the music podcast Audacy Check-In: “I’ve utilized this time to truly investigate what feels right to me since I’ve learnt about gender identity and being non-binary or gender non-conforming.
“And after a year and a half of investigation, I came to the realization that it was time to share with the world my discomfort with being referred to as a’she’ or ‘her.’”Since it’s something new, I recognize that some people may find it difficult to get used to, but I want to encourage them to keep trying and let them know that it takes time to become used to.
Lovato acknowledged that she occasionally might even “mess up” while using pronouns.
Lovato disclosed on the show that she had developed intimate friendships with members of the LGBTQIA+ community in other places.
“My queer family has become more of a family than friends. I used to identify family as blood related,” the woman stated.
And it seems like I have two families right now. In addition to my biological family, I also have a gay family that I consider to be my chosen family.
Lovato’s engagement to singer and actor Max Ehrich ended a year before she came out as transgender.
The singer of “La La Land” later stated to Glamour that she thought their split was a blessing in disguise.
“As I got older, I realized how queer I really am,” she stated to the outlet. I was engaged to a man last year, and when that didn’t work out, I thought, “This is a big sign.”I had the idea that I would live a lifetime in a relationship. I was relieved that I could live my truth now that I wasn’t going to.
“And when I said goodbye to that relationship, I also said goodbye to everything that was holding me back from being my most authentic self,” Lovato continued during a visit at the 19th Represents Summit.
The pop singer also disclosed to the site that she wasn’t sure how her path of gender exploration would develop at the time.
“I may identify as transgender at some point in the future. I’m not sure how this appears to me. I may identify as non-binary and gender nonconforming for the entirety of my life at some point in the future, she said.
For me, at this precise moment, this is how I identify. Perhaps as I get older, I will come to identify as a woman; I’m not sure what that looks like.
The singer of “Skyscraper” said, “I’ve actually adopted the pronouns of’she/her’ again,” during an appearance on the Sprout Podcast.
“My energy, particularly last year, was balanced between my male and feminine energies, allowing me to enter a washroom where the signs read “women” and “men.”
“Since I didn’t feel particularly feminine, I didn’t feel like there was a restroom for me. I didn’t feel manly at all. All I felt was human.”
In addition, Lovato said she has been “feeling more feminine.””
“However, I believe that what matters is that nobody is flawless,” she said in closing. Pronoun errors happen to everyone occasionally, especially to those who are just learning. It all comes down to respect.
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