Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
People laughed at this couple when they bought a grain silo for 1 pound but how they transformed it stunned everyone
Meet the dynamic innovators, Bob and Carol, a formidable duo whose extraordinary talents shine through their latest project, stealing the limelight with its sheer ingenuity.
Their journey commenced with the acquisition of a modest grain silo, which, under their skillful hands, underwent a stunning transformation into a cozy and inviting abode.
Bob and Carol’s prowess in innovation and originality took center stage as they undertook the ambitious task of converting the grain silo into a dwelling that left onlookers in absolute awe.
The remarkable ability to translate their creative vision into tangible, awe-inspiring results set them apart. Each design choice played a pivotal role in elevating the overall aesthetic appeal of the space.
Every minute detail seamlessly integrated with the decor, crafting an atmosphere that was not only distinct but also captivating in its uniqueness.
Stepping into their reimagined creation is akin to entering an industrial castle, where the fusion of industrial elements and thoughtful design choices conjures an enchanting experience.
The juxtaposition of the silo’s original purpose with the warmth and comfort of a home stands as a testament to Bob and Carol’s adept execution of their creative ideas.
In the unconventional realm of living spaces, Bob and Carol’s grain silo-turned-home serves as an ode to the potency of imagination and the capability to transform ordinary spaces into havens of both comfort and style.
Their project acts as a wellspring of inspiration for those eager to challenge the norms of traditional design, encouraging individuals to embrace the extraordinary possibilities inherent in seemingly ordinary structures.
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