Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Gordon Ramsay, 57, and His Wife Tana, 49, Proudly Introduced Their 6th Baby to the World
Gordon and Tana Ramsay are parents to a large brood, but they decided not to stop there and recently became parents for the 6th time. They welcomed their son, Jesse James, and shared heartwarming photos of the little one, who has already celebrated his first month.
After Gordon and Tana got married, they faced difficulties conceiving a child. Initially, Tanya was diagnosed with polycystic ovary syndrome, and later, Gordon encountered fertility issues. However, they didn’t give up and decided to try IVF. Fortunately, it worked, and in 1998, their first daughter Megan was born. But they didn’t stop there, and about a year later, the family welcomed two adorable twins, Jack and Holly.
In 2001, another addition to the family arrived. Little Matilda was born, and from the age of 9, she participated in her father’s culinary shows.
After the birth of their four children, Gordon and Tana had to endure a loss. In May 2016, they announced that they were expecting another child. However, a month later, Gordon revealed that the baby would not be born. At that time, his support was crucial for Tana. She shared that Gordon couldn’t be there when their four children were born, but he was with her at the most critical moment.
The loss only strengthened the family, and the couple became even more attentive to each other. Gordon never left Tana’s side, and in April 2019, he was there when their fifth child, Oscar, was born.
The birth of their sixth child was a miracle for the family. Gordon is 57 years old, and Tana is 49. The arrival of the new addition to the family brought out the tender side in both parents. Tana admitted that Gordon is, in fact, a very gentle and vulnerable person.
Despite Gordon’s well-known bold on-camera persona, he disclosed that his wife, Tana, is the stronger of the two. “Tana’s super fierce, an ex-Montessori school teacher. So, I’m the softie,” he said. His wife also confirmed this, “He is, believe it or not, incredibly sensitive.”
Following the baby’s birth, Gordon, 57, was the first to announce the news, sharing snapshots of their newest addition to the Ramsay family. On his Instagram gallery, the Kitchen Nightmares host captioned, “What an amazing birthday present please welcome Jesse James Ramsay, 7lbs 10oz whopper,” he captioned the post.
The heartwarming photo captured the baby boy in a snug white onesie decorated with tiny red, blue, and gray stars. Wrapped in a blanket, the little one looked more than cozy. Tana, 49, expressed her feelings in the caption, “One month of this little one already, loving every minute.”
Motherhood after 40 is becoming more and more common. Take a look at other stars who have given birth after the age of 40, and some even after 50.
Preview photo credit tanaramsay / Instagram, gordongram / Instagram
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