Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Anne Hegerty, 66, from The Chase, shared her worries about dating. She talked about how her longest relationship only lasted four months and that she has never had children.
Anne Hegerty, known from The Chase, shared that her biggest fear about dating is having a man invade her personal space.
The quizzer, who was diagnosed with autism at 45, opened up about her challenges, mentioning a time when she unplugged her phone to stop a boyfriend from contacting her.
At The Paul Strank Roofing Charity Gala in Kensington, London, she honestly said that she thinks she would make a terrible partner.
Anne, 66, said, “I really struggle with being close to others and having anyone else in the house.
“I think a lot of autistic people don’t get married or settle down.”
Anne explained, “I don’t even have pets because of this, and my ability to live with other people is getting smaller. I need a lot of alone time.
“I always feel like I need more space than anyone can give me. If I wanted a relationship, I could find one, but honestly, I don’t.”
She also mentioned that her longest relationship only lasted four months. Reflecting on that time, she said, “It only worked for those few months because I was in Manchester. I kind of set it up so it wouldn’t last.”
In the end, she wrote to him to end things. “I remember crying with relief and then crying with guilt,” she shared.
Anne felt overwhelmed during that relationship. “Sometimes, I unplugged the phone because he tried to call me every day. I just wanted it to be over.
“I’d sit there waiting for the phone to ring, thinking, ‘Don’t phone, don’t phone, don’t phone!’ Other times, to get over the waiting, I’d call him, but that made him think I wanted to talk. I really just wanted to end it. I didn’t want to talk to him or anyone!”
Anne joked that she hasn’t lacked offers from admirers who seem to like her “Mrs. Trunchbull” Governess outfit.
She said, “I’m sure some people are attracted to the whole look of The Governess. I think there are some who might be interested if they let me.”
Anne said, “I do meet attractive men, but I know it won’t work out. I feel like it’s not fair to them because I won’t treat them well.”
She added, “I always want more space than they can give me. If I wanted a relationship, I could find someone, but I don’t.”
She thinks it’s better not to date at all and enjoys having men as friends more than women. She recalled a quiz she attended in June, where a woman pointed out they were the only two women in the room, but Anne hadn’t even noticed because she was talking to her male friends.
Anne also shared that this is part of why she never had children, even though she is great with kids. “I did want children, but I knew I wouldn’t be able to handle it very well.”
About 20 years ago, two kids from her neighborhood used to come over. “We limited their visits to just one hour a day, but they always wanted to stay longer. They were wonderful kids, and we’re now friends on Facebook, but I couldn’t handle that for more than an hour.”
Anne takes her role as godmother to Mark “Beast” Labbett’s eight-year-old son, Lawrence, very seriously.
She said, “Lawrence’s birthday is at the end of November, so I usually send a birthday and Christmas present at the same time—but they are not the same gift. My parents had winter birthdays, and I knew they hated getting just one present for two celebrations.”
Anne joked that one of the gifts she gave Lawrence was a bit inappropriate—a toy crossbow. “So, weaponry,” she laughed. “But lately, I’ve been giving him Minecraft vouchers since he really loves that.”
She also mentioned that she has spent Christmas alone for the past 40 years. That’s why she’s especially happy to be playing the Fairy Godmother in this year’s panto, Cinderella, in Scarborough.
Anne, who was on I’m A Celebrity… Get Me Out Of Here in 2018, said, “Now that I’m in panto, I can say, ‘Sorry, I’m in Scarborough!’ and that’s my only day off.”
She sees it as a great day off. Even though many people invite her to spend Christmas with them, she prefers not to. “I don’t do Christmas dinner or a tree. When I was a kid, I just remember all the pine needles everywhere!”
Earlier this year, Anne took on another acting role, making a cameo as a neighbor in a film called Exorcising Barry, which is about a man obsessed with a demon.
Anne said that any chance of going to Hollywood is out of the question.
She explained, “America wouldn’t want me because I’m fat. I have a friend who went there for work, and even though she looks amazing, they told her she needed to lose weight. I’m fine with how I am, but they don’t like fat British actresses.”
Despite this, she has had great success in Britain. Talking about The Chase’s recent National Television Award win, she said, “I’m so happy. Bradley Walsh is amazing. It’s been 14 years, and I love it.”
She added, “Other kids used to sing in front of the mirror with a hairbrush. When I was younger, I practiced being interviewed for when I became famous. I don’t know why, but it’s always been my dream.”
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