
A tragedy in Ogden Canyon claimed the lives of a Utah father and his 16-year-old daughter when their pickup truck was struck by a flying bulldozer.
Reports indicate that Richard Hendrickson, the CEO of Lifetime Products, was in the car with his wife and three children when a tow truck traveling in the opposite direction lost control of the mini bulldozer it was hauling, which then collided with the family’s vehicle.
Hendrickson and his daughter Sally were killed at the spot. The rest of the passengers survived.
The tragic accident took place on Saturday, July 6 while the family were traveling up a narrow two-lane road in Ogden Canyon in eastern Weber County, Utah.
When it tried to turn, about 12:49 p.m, the tow truck hauling heavy equipment was traveling eastbound, as per the Department of Public Safety.
While “negotiating a right-hand curve,” the “bulldozer broke free” from the tow truck and was launched into Hendrickson’s westbound GMC pickup, which was towing a boat.
The surviving passenger were treated for minor injuries.
Tributes from family and friends started pouring in, referring to Hendrickson as to “trusted and cherished” man and a “visionary.”
“It is with profound sadness that we announce the tragic and sudden passing of our CEO and President, Richard David Hendrickson. This heartbreaking incident also claimed the life of one of his daughters, Sally,” Lifetime Products writes in a statement. Describing the man as “more than a company leader,” the statement continues, “He was also a visionary and a friend to many within our business and the wider community.”
Barry Mower, the organization’s founder, contributed to the statement, “He was one of my most trusted and cherished friends and will be sorely missed.”
Utah Governor Spencer Cox expressed his condolences to the family on X, writing, “Richard was a friend and incredible leader. We are heartbroken by his tragic passing with his daughter Sally. We mourn with the surviving members of his family and pray they will find comfort and healing.”
The post of Governor Cox gathered the attention of many. One person commented, “Praying for Richard’s family, this is absolutely senseless! Gov Cox you and your administration MUST do something to strictly regulate and severely penalize unsafe loads.”
Following the tragedy, a petition was initiated to prohibit larger vehicles from using the narrow “two-lane passageway” bordered by the Ogden River on one side and steep mountain cliffs on the other.
As of Tuesday, the petition, which aims to reach 5,000 signatures, had garnered around 3,300. The petition states, “We are raising this petition to enforce regulation on the types of vehicles permitted on Highway 39 that transverses the heart of Ogden Canyon. There is an urgent need to limit the particular categories of vehicles that can drive through this constricted roadway, ensuring the security of all who rely on it.”
Our thoughts and prayers go to the grieving family.
The Intriguing Experience of Pareidolia
Have you ever glanced at random objects and thought you saw faces? This curious occurrence is called pareidolia. Our brains are wired to identify shapes, patterns, and even sounds as something significant, often perceiving them as faces.
This explains why we might spot animals in clouds or faces in rocks. Even a worn tile floor, like the one in the image above, can reveal a subtle face when examined closely.
What is Pareidolia?
Pareidolia is a fascinating psychological and visual phenomenon where our brains detect familiar patterns, particularly faces, in everyday objects. This tendency comes from our evolutionary need to recognize friends, enemies, and others. Our brains are designed to identify faces, even when none are really there.

The Tile Face: A Closer Look
If you carefully study the image, you’ll see that the rough texture of the tile creates a face, complete with eyes, a nose, and a mouth. The “eyes” might appear as darker spots, the “nose” as a smudge, and the “mouth” as a faint curve. It’s as if the tile has turned into a hidden character, patiently waiting to be discovered. This instance of pareidolia transforms an ordinary tile into something mysterious, artistic, and perhaps a little eerie.
Why Do We See Faces?
Surprisingly, seeing faces in objects is more common than we realize. Throughout evolution, our brains have honed the skill of recognizing faces as a way to form social bonds and ensure survival. Detecting allies and recognizing threats was essential for early humans. As a result, our brains became finely tuned to notice even the smallest facial cues, sometimes even over-interpreting them.
Scientists suggest that this natural ability to see faces has influenced our emotional understanding, social interactions, and even our creativity. It shows the incredible capacity of the human brain to find meaning, even when it only exists in our imagination.
The Artistic Side of Pareidolia
Pareidolia is not just a scientific curiosity; it also has a captivating artistic aspect. Artists have long been inspired by hidden images in the environment. This type of art encourages us to see beyond the obvious and find beauty in the unexpected.
The face in the tile from the image above can be seen as a natural work of art, a masterpiece shaped by time, wear, and our imagination. It reminds us that art can be found anywhere if we just take the time to look.
In Conclusion
The next time you see a tiled floor, gaze at cloud-filled skies, or closely inspect a textured surface, take a moment to observe. You might just find a face staring back at you. Pareidolia reminds us how our brains interpret the world, revealing wonder in the most ordinary things. These moments of recognition are small reminders of the magic hidden in everyday life. So go out there and embrace the beauty of pareidolia!
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