Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Tragic Loss of Parents of Six During First Family Vacation
While on their first family vacation in Florida, six-time parents Brian Warter, 51, and Erica Wishart, 48, encountered an unbelievable tragedy.
On June 20, a tragic event happened when they were swimming off Hutchinson Island with two of their kids. Brian and Erica were left to the mercy of the strong ocean currents, even though the adolescents were able to rescue themselves.
Rescue efforts were started as soon as emergency personnel arrived. But despite everything they did, Brian and Erica were unfortunately declared dead at a local hospital, unable to be saved.
The water conditions were extremely dangerous on the day the couple perished. Red flags were flown along the beach, according to Cory Pippen of Martin County Fire Rescue, to warn swimmers of the hazardous riptide conditions. These flags are intended to alert beachgoers to possible aquatic dangers, like powerful rip currents.
After more than a year of dating, Brian and Erica got engaged. According to CBS 12 News, they intended to wed once their kids graduated from college. The family had been looking forward to this much-needed vacation for a long time. They took their kids along.
Brian’s father, Larry Warter, put their joy into words when he said, “They were so thrilled, they couldn’t see straight about going down.” It had never happened before. The experiment was this one. All six of their children were born together. It had taken them more than a month to plan.”
The overwhelming support that Brian’s family received from friends and relatives as well as the community left them in shock. Larry Warter conveyed his appreciation by saying, “Offers of assistance and other things have poured in.” We didn’t realize that we weren’t experiencing this alone.
A GoFundMe website was created in the couple’s memory, and Wayne Sallurday wrote a moving ode to Erica on it. He praised her as a remarkable individual, a devoted teacher, a caring mother, and someone who occasionally volunteered at her neighborhood church. He underlined that Erica was among the kindest people he had ever met.
Important information about rip currents is provided by the National Weather Service, which emphasizes that although they do not drag swimmers underwater, they can swiftly wear them out. In these kinds of situations, maintaining composure is essential.
It is advised on the website that swimming against a rip current will simply sap your energy, which is necessary for survival and escape. Avoid attempting to swim straight up to the coast. Swim parallel to the coast until you are no longer pulled by the current. Swim at an angle away from the current and toward the shore once you are free of its pull. Additionally, the service exhorts swimmers to always swim in pairs and to follow the maxim “If in doubt, don’t go out!”
This terrible incident serves as a somber reminder of the risks presented by rip currents and the importance of listening to safety advisories when swimming. Peace be with Brian and Erica.
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