Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
At 53, Kelly Ripa’s black gown on Oscars red carpet ignites reactions from fans
It was a predictably eventful evening in LA this past Sunday at the 96th Academy Awards, hosted at the Dolby Theater.
Among the stand-out moments were John Cena’s naked walk across the stage to present the award for Best Costume Design and Al Pacino’s decision to skip over the nominations for Best Film altogether, instead going straight to announcing the winner.
There were also plenty of talking points to be gleaned from the red carpet, not least relating to the plethora of eye-catching outfits on show. As per reports, actress Kelly Ripa and husband Mark Consuelos were among those to steal the show, with the former causing a particular stir on social media.
Celebrities dominating headlines for their choice of garment for any particular awards ceremony is nothing new.
Yet in the age of social media, where live photos from the red carpet can be shared around the world at the click of a button, it’s become arguably more popular than ever to discuss and debate outfits in real time.
As such, it’s only natural to expect that an event of the magnitude of the Oscars, and those fortunate enough to be in attendance, is always going to be heavily scrutinized.
Among those who found their fashion choices dissected online this year was Kelly Ripa, who uploaded her outfit – a dazzling black, see-through gown – to Instagram along with the caption: “Mom and dad storming the red carpet.”
There, it was met with a wave of appreciation from her legion of fans.
“You both look amazing. BUT that dress is stunning ❤❤❤,” one person wrote.
“Beautiful gown. Beautiful couple,” another added.
“Kelly, your hair, the dress… you look gorgeous,” a third said.
Of course, it wasn’t all compliments. There were those who questioned Ripa’s decision to don the dress.
“I love you Kelly but not this dress,” one detractor wrote.
Another added: “Unlike Mark not to have a perfectly tailored suit or tux on. His clothes are usually impeccable.“
A third wrote: “Kelly wear some bike shorts. You are lowering your self in the see through dress. You’re better than that!“
“She doesn’t even look like the same person anymore ?♀️” a fourth opined.
I don’t know about you, but I think Kelly and Mark looked fantastic at the Oscars! Let us know your thoughts in the comments.
Meanwhile, if you like reading celebrity news and would like to see more, check out the article below:
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