Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
The Forgotten Tools of Typing: Typewriter Eraser Brushes
What Are Typewriter Eraser Brushes?
The circular objects in the image are typewriter erasers, which came with a small brush attached to them. The erasers themselves were made from soft materials like rubber, often infused with fine abrasives.
This combination was designed to remove ink or typewriter ribbon marks from paper, which was the
primary method of correcting mistakes on a typed document before the advent of white-out or digital editing.
The small brush on the tool was used to gently whisk away the eraser debris left on the paper after erasing a letter or a word. In an age when typewriters ruled the business and literary worlds, these tools were essential to maintaining neat and professional-looking work.
A Snapshot in Time: When Eraser Brushes Were Essential
In the early to mid-20th century, typewriter eraser brushes were as common as correction fluid or digital backspace keys are today. Every typist had one on their desk because, despite their best efforts, mistakes in typing were inevitable. These tools allowed for correcting those mistakes without the need to retype an entire
page.
Back then, carbon paper was often used for making copies, so one mistake could mean fixing multiple sheets of paper. Eraser brushes were gentle enough not to tear the delicate paper yet effective at removing the erroneous marks.
The Decline of the Typewriter Era
With the rise of word processors and eventually personal computers, typewriters
quickly became obsolete. The need for such specialized erasers faded as digital
text allowed for instantaneous editing. Today, these erasers are rare relics from a
time when typing was both an art and a skill.
For those who remember using these eraser brushes, seeing one today is a nostalgic reminder of how much the world of writing and editing has evolved. The phrase “times have changed” has never been truer, especially when comparing the
challenges of fixing a typewritten document to the ease of modern technology’s undo button.
A Niche Collectible
Today, typewriter eraser brushes are considered collectibles. Vintage enthusiasts and lovers of retro office supplies value them for their simplicity and effectiveness. Though they might look out of place in a world dominated by digital devices, they serve as a testament to the ingenuity of past generations and the unique tools
that once supported everyday tasks.
Conclusion: From Essential to Obsolete
For those who’ve never used a typewriter, the tools in the image may seem mysterious, even obsolete. But for older generations, they bring back memories of the rhythmic clacking of typewriter keys, the smell of ink ribbons, and the ever- present eraser brush sitting nearby. Times have certainly changed, and as with many innovations, what was once essential now rests quietly in history’s archives
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