Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Comedian Roseanne Barr recently weighed in on pop star Taylor Swift and the implications of her influence
Actress and conservative comedian Roseanne Barr recentIy weighed in on pop star Taylor Swift and the implications of her influence on the upcoming presidential election.
While interviewed by conservative commentator and Senior Editor for Human Events Jack Posbiec, Barr indicated that the establishment could utiIize Swift as a “mouthpiece” for their agenda.
Posobiec explained a hotly contested take of his that Taylor Swift’s vast popuIarity amongst the youth will be harnessed for an anti-Trump, liberal agenda. The Human Events editor further detailed his belief that political actors will attempt to convert Swifties into votes. I think, and I’ve said this I’ve taken a lot of crap for this online. I think they’re using Taylor Swift right now they’re gearing up for an operation to use Taylor Swift in the eIection against everything against Trump for Biden.
They are going to get her and all you know they call them the Swifties. They’re going to turn those into voters you watch, Posobiec said.
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