Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Entitled Brat Threw Trash in Front of Elderly Garbage Lady, Saying ‘Pick It Up, It’s Your Job’ – Karma Instantly Hits Back
Colin here, ready to serve up a story so satisfying, it’ll make you believe in instant justice. Picture this: a young punk with an attitude messes with our neighborhood’s garbage guardian. Let’s just say, his trash talk went straight to the landfill. This tale has a pungent beginning, a hilarious middle, and a sweet, sweet ending you won’t want to miss.
A young man standing next to his car in a neighborhood | Source: Midjourney
I’m a 35-year-old guy living in a quiet, friendly neighborhood. We’ve got this amazing elderly lady, Mrs. Johnson, who’s been our garbage woman for years. She’s in her 70s, sweet as pie, and always goes the extra mile to keep our streets clean. Everyone respects her… well, almost everyone.
Enter Jake. This entitled brat just moved into the area. He’s in his 20s, living off his parents’ money, and acts like he owns the place. You know the type. He’s blasting loud music at all hours, leaving his stuff everywhere, and just being a general nuisance.
A man walking his dog in the neighborhood | Source: Midjourney
So, last week, I was out walking my dog, Max, when I saw something that made my blood boil. Mrs. Johnson was doing her rounds, picking up trash when Jake strutted out of his house with this big bag of garbage.
Instead of walking the few extra steps to the garbage truck, he threw the bag right in front of Mrs. Johnson. He sneered, “Pick it up. It’s your job.”
An elderly lady picking up trash in a neighborhood | Source: Midjourney
I could see Mrs. Johnson was hurt and a bit shaken, but she didn’t say anything. She just bent down to pick up the bag. That was it for me. I couldn’t let this slide. But just as I was about to step in, karma beat me to it in the most spectacular way.
Jake, feeling all high and mighty, turned to walk back to his house. But in his arrogance, he didn’t see a patch of wet leaves, and he went down hard, landing right in a puddle of mud. His fancy clothes were drenched and filthy in an instant.
A young man falls into a puddle of muddy water | Source: Midjourney
I couldn’t help but chuckle, but the real revenge was yet to come.
Seeing the opportunity, I grabbed my phone and quickly called a couple of neighbors who were part of our community watch. They arrived within minutes, and we all surrounded the guy, who was covered in mud and trying to clean himself off.
“Hey buddy,” I said, trying to keep a straight face, “looks like you had a little accident. Need a hand?”
An elderly man scolding a young man with muddied clothes | Source: Midjourney
He glared at me but didn’t say anything. One of the neighbors, Mr. Parker, who happened to be a retired police officer, stepped forward.
“You know,” he said, “Mrs. Johnson here is a respected member of our community. We don’t take kindly to people disrespecting her.”
The young guy’s face turned pale. He realized he was outnumbered and out of his league. Mrs. Johnson, bless her heart, walked over to him, still holding the trash bag he had thrown.
Garbage bags lying outside a house in a neighborhood | Source: Midjourney
“I believe this is yours,” she said, handing it back to him with a sweet smile.
Humiliated, he took the bag and mumbled an apology. But we weren’t done yet.
Our retired officer neighbor, Mr. Daniels, suggested, “How about you spend the next hour helping Mrs. Johnson with her rounds as a way of making amends?”
Jake’s eyes widened in horror, but he knew he had no choice. He nodded reluctantly.
A young man in muddied clothes picking up trash in a neighborhood | Source: Midjourney
“Great,” Mr. Daniels said. “Grab a pair of gloves from Mrs. Johnson’s truck. You’re on duty now.”
So, for the next hour, we all watched as this entitled brat followed Mrs. Johnson around, picking up trash and doing the job he had mocked her for. At first, Jake tried to keep his distance, barely touching the trash, but Mrs. Johnson wouldn’t have any of that.
“Come on now, you need to do it properly,” she said, pointing to a pile of leaves and litter. “Get in there and make sure it’s clean.”
A pile of fallen leaves and litter on the side of the road in a neighborhood | Source: Midjourney
Jake sighed but bent down to pick up the trash. As time went on, he got sweatier and dirtier, his fancy clothes ruined. He was clearly out of his comfort zone, but he had no choice but to keep going.
I couldn’t help but smile as I watched him struggle. Karma was working its magic.
At one point, Mrs. Johnson stopped to take a sip of water. “Are you doing alright, Jake?” she asked kindly.
An elderly garbage lady standing next to a garbage truck in a neighborhood | Source: Midjourney
Jake, panting and red-faced, just nodded. “Yeah, I’m fine,” he muttered, clearly anything but.
The neighbors, including Mr. Parker and Mr. Daniels, watched with satisfaction. We all knew this was a lesson Jake needed to learn.
By the end of the hour, Jake was a mess. Sweaty, dirty, and thoroughly humbled, he trudged back to Mrs. Johnson’s truck to return the gloves. As he handed them over, he muttered another apology. “I’m sorry, Mrs. Johnson.”
A young man in muddied clothes is talking to an elderly garbage lady in a neighborhood | Source: Midjourney
She nodded graciously. “Remember, young man, respect is earned through actions, not words.”
He gave a small nod and walked back to his car, looking defeated. As he drove off, I had a feeling he’d think twice before disrespecting anyone again, especially someone as hardworking and kind as Mrs. Johnson.
We haven’t seen Jake since that day. Maybe he moved out, or maybe he’s just laying low. Either way, the neighborhood feels a bit more peaceful now.
A man smiling while standing in a quiet neighborhood | Source: Midjourney
There you have it, folks. Proof that karma can be swift and satisfying. Remember, what goes around truly does come around. Thanks for reading, and perhaps take a moment to reflect on the power of karma in your own life.
Much like Colin witnessing Jake’s entitled behavior toward the respectable Mrs. Johnson, the woman in our next story observed something similar in a slightly different setting. Take a look:
My Father-in-Law Humiliated a Waiter, but Karma Hit Back When He Least Expected
An upset man shouting at someone off-camera | Source: Freepik
At the risk of sounding overly dramatic, I’ve always believed in karma. You know, the idea that what goes around, comes around. But never in my wildest dreams did I expect to witness it unfold so vividly and immediately as it did one evening with my father-in-law (FIL), Benjamin.
This man, bless his heart, operates under the assumption that the universe, with all its cosmic might, revolves around him and is essentially supposed to cater to all his needs and wants. And on this particular day, karma decided to give him a reality check.
A man looking straight at the camera with tools behind him | Source: Pexels”
Let me paint the picture: My husband, Sam, and I, Linda, were dining out with him at a local restaurant Benjamin claimed to be the “best in the state.” He’s the kind of guy who orders as if preparing for an impending food shortage—four burgers, fries, the works!
As our patient waiter returned to the kitchen after bringing us our food, my FIL discreetly set aside one burger, a minor detail that would later unravel into an epic tale of instant karma.
A waiter taking down an order at a restaurant | Source: Pixabay
We watched in shock as Benjamin erupted like a volcano at the returning waiter, disbelief and indignation painting his face upon realizing there was a “missing” burger. “I ordered four burgers. Why are there only three?!” he bellowed across the table, attracting unwanted attention.
The waiter, a paragon of patience, politely assured him, “I made sure I put them all in the bag, sir.”
“Are you blind?! This is only three!” His voice, dripping with condescension, cut through the hum of restaurant chatter.
A waiter holding four burgers on a serving board | Source: Freepik
At this point, I was ready to say something to defend this poor woman who was just trying to do her job, but my husband knew his father would just turn his fake rage on me and make a bigger scene. So, knowing I couldn’t stand for anyone being mistreated, he grabbed my hand lightly to urge me not to say anything.
I trust Sam’s instincts, especially when it comes to his father, so I pulled back and settled into my chair, watching the drama unfold.
A woman reacting in shock while the man beside her stays calm | Source: Pexels
Seeing that Benjamin was one of those unreasonable consumers who believed they were always right, the waiter apologized. She said, “Sorry, Sir. I’ll get you another one,” even though it was clear from her reaction that she was quite certain she’d brought all four.
The innocent woman walked away to get a fifth burger for my greedy FIL, and we sat looking at him with disgust but chose to say nothing to avoid inflaming the situation further. The waiter’s solution seemed to satisfy Benjamin momentarily, his smirk spreading across his face like a dark cloud.
Little did he know, the universe was about to serve him a HUGE slice of humble pie!
A waiter about to serve a plate with a burger and fries | Source: Pixabay
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