Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
My Husband Died in an Accident, but I Never Saw His Body — One Day, I Heard His Voice Coming from Our Little Daughter’s Bedroom
Grief plays tricks on the mind, but this? This was real. Kelly knew her husband’s voice, and she’d just heard it… coming from her daughter’s room. A chill ran down her spine. Jeremy had been dead for two years. So who — or what — was speaking in his voice? Then she stepped inside… and FROZE.
I’m Kelly. I’m 30, and my life has been a rollercoaster of love and loss. My husband, Jeremy, died in a car accident two years ago. I was eight months pregnant with our daughter, Sophia. One moment, I was painting flowers on the walls of her nursery, dreaming about our future. The next, I was getting a phone call that shattered my world.
A pregnant woman looking at her phone | Source: Pexels
I remember that moment like it was yesterday. The paintbrush slipped from my fingers, leaving a trail of pink down the wall.
“Miss Kelly?” the voice on the phone was gentle, practiced. “This is Officer Reynolds…”
“Yes?” My hand instinctively went to my swollen belly. Sophia kicked, as if sensing my fear.
“There’s been an accident. Your husband…”
“No,” I whispered. “No, please…”
A startled woman talking on the phone | Source: Midjourney
They told me the crash was bad — so bad that I shouldn’t see his body. I never got to say goodbye. Just a closed casket at the funeral, and that was it.
“Kelly, honey,” my mom had said at the funeral, holding me as I sobbed. “You need to stay strong. For the baby.”
“How?” I choked out. “How am I supposed to do this without him? He was supposed to be here. He was supposed to hold her…”
Men carrying a coffin | Source: Pexels
Two years later, I was doing my best to keep going, to be strong for Sophia. But the emptiness? It never really left.
And then, two days ago, something happened that made me question everything.
It was just a regular afternoon. I had put Sophia down for her nap in her bedroom and curled up on the couch with a book. The house was quiet. Peaceful.
Until I heard it.
The sound of a window shutting. Not loud — just enough to make me glance up. Probably the wind, I thought. But then, my blood ran cold when I… Oh my God… when I heard JEREMY’S VOICE:
“I love you forever.”
I swear to God, my whole body turned to ice.
It wasn’t a muffled memory in my head. It wasn’t wishful thinking. It was CLEAR AS DAY.
A terrified woman | Source: Midjourney
I sat frozen, my breath caught in my throat. My ears were ringing. My heart pounded so hard I thought I might pass out.
“Jeremy?” I whispered into the silence, my voice trembling. “Baby, is that you?”
No. No, no, no. Jeremy was gone. This was NOT POSSIBLE.
But I heard it. Again.
“I love you forever.”
It was coming from Sophia’s room.
A frantic woman standing at the doorway | Source: Midjourney
I shot up so fast the book tumbled off my lap. My mind raced with possibilities — was someone in there? Was I hallucinating?
Was Jeremy ALIVE?
I rushed down the hallway, barely feeling my feet hit the floor. My hands were ice-cold, and my stomach churned like I might throw up.
“Please,” I whispered as I ran, tears already forming. “Please, if you’re there…”
I pushed open Sophia’s door.
A terrified woman walking into a room | Source: Midjourney
She was sound asleep in her crib, curled up in a little ball, her tiny fingers clutching a teddy bear. The room was just as I had left it. No open windows. No shadows in the corner. Nothing.
But then, I heard it again.
“I love you forever.”
I swore my heart stopped.
“Jeremy?” My voice cracked. “Is this some kind of cruel joke? Please… I can’t… I can’t take this…”
I scanned the room, my hands shaking as I moved toward the window. Something had to explain this.
A little girl fast asleep while holding a teddy bear | Source: Midjourney
My fingers brushed against the glass. It was shut. Locked. Outside, a small tree branch rested against the pane, broken like it had fallen against it.
Okay. That explained the noise. But Jeremy’s voice?
My eyes darted back to Sophia. She stirred in her sleep, hugging the bear tighter.
“Dada,” she murmured in her sleep, and my heart shattered all over again.
And then it hit me.
The bear.
I dropped to my knees beside her crib, hands trembling as I reached for it. Pressed it.
“I love you forever.”
My chest squeezed so tight I thought I might collapse.
A startled woman holding a teddy bear | Source: Midjourney
Jeremy’s voice… It was coming from the bear.
“Oh God,” I sobbed, clutching the bear to my chest. “Oh God, Jeremy…”
I sat on the couch, staring at the bear like it might come to life.
I had no memory of buying this. Had someone given it to Sophia?
And then I remembered. A week ago, we had celebrated Sophia’s second birthday. My mother-in-law, Gloria, had given her this bear.
A little girl celebrating her 2nd birthday | Source: Pexels
“Look what Grandma got you!” I had said, trying to sound cheerful despite the ache in my chest. Another birthday without Jeremy.
I had barely looked at it at the time. It was just another stuffed animal.
But now? Now I needed answers. So I called Gloria.
She picked up on the second ring. “Kelly, hi, sweetie! Everything okay?”
An older woman holding her phone | Source: Midjourney
I gripped the bear tighter. “Did you know this thing plays Jeremy’s voice?”
Silence.
Then, a quiet, almost hesitant, “Oh… did it finally play?”
My stomach twisted. “Finally? What do you mean FINALLY?”
Gloria sighed. “I was wondering when you’d hear it.”
I sat up straighter. “Gloria. What did you do?”
A woman talking on the phone | Source: Midjourney
“Kelly, please,” her voice wavered. “Just let me explain…”
“Explain what?” I demanded, my voice rising. “Explain why you thought it was okay to… to…”
I couldn’t even finish the sentence.
Gloria showed up an hour later, looking almost nervous. She sat across from me, hands folded, eyes scanning my face.
“I just… I thought it would help,” she said softly.
I placed the bear between us. “Help who?”
Two women talking to each other | Source: Midjourney
She exhaled. “Sophia. And you.”
I stared at her.
“Kelly,” she reached across the table, taking my hand. “Every time Sophia asks about her daddy… every time I see you trying to explain… it breaks my heart.”
“And you don’t think this breaks mine?” My voice cracked. “To hear his voice again, out of nowhere?”
Gloria swallowed. “After Jeremy died, I kept thinking about how Sophia would never know her dad’s voice. So I took a recording from your wedding video. You remember his vows?”
My throat closed.
“‘I love you forever,’” she whispered.
Oh my God.
A woman overwhelmed with emotions | Source: Midjourney
“I remember,” I choked out. “He… he practiced those vows for weeks. Said he had to get them perfect…”
She clasped her hands together. “I had it sewn into the bear before her birthday. I wanted her to have a piece of him. To know he’s always with her.”
I blinked hard, staring at the table, my mind spinning.
She had meant well. I knew that. But I felt so blindsided.
“Gloria,” I said, my voice barely above a whisper. “You should have told me.”
“I know,” she admitted with a fragile smile. “I just… I didn’t want to upset you.”
An older woman smiling | Source: Midjourney
“Upset me?” I laughed bitterly. “I thought I was going crazy. I thought… for a moment, I thought he was…”
“Alive?” Gloria finished softly. “Oh, sweetheart…”
She moved around the table, pulling me into her arms as I broke down.
“I miss him so much,” I sobbed. “Every single day…”
“I know,” she stroked my hair. “He would be so proud of you, Kelly. So proud of how you’re raising Sophia.”
I didn’t know what to say.
I wasn’t angry. I wasn’t relieved. I was just… overwhelmed.
A distressed woman | Source: Midjourney
That night, I sat in Sophia’s room, watching her sleep. The bear was in my lap. My fingers traced the soft fabric as I stared at my little girl — the daughter Jeremy never got to meet.
She looked so much like him. The same curve to her nose, the same dimple when she smiled, and the same sparkling blue eyes.
“You would have loved her so much,” I whispered into the darkness. “She’s perfect, Jeremy. Just perfect.”
I pressed the bear one last time as a familiar voice filled the room and my heart:
“I love you forever.”
A lump formed in my throat. I wiped my eyes quickly, swallowing down the ache.
I missed him.
A heartbroken woman holding a teddy bear | Source: Midjourney
Sophia stirred, her eyes fluttering open. “Mama?”
“Hey, baby girl,” I whispered, reaching to stroke her cheek.
“Bear?” She reached for the teddy.
I handed it to her, watching as she pressed it to her chest. Jeremy’s voice filled the room again.
“That’s your daddy,” I told her, my voice thick with tears. “He loves you so, so much.”
A cheerful little girl holding a teddy bear | Source: Midjourney
“Dada?” She looked at the bear with wide eyes, then back at me.
“Yes, sweetheart. That’s Dada.”
She hugged the bear tighter, closing her eyes. “Love Dada.”
And for so long, I thought I had lost everything. But here, in my daughter’s arms, was a piece of him.
I leaned down and kissed Sophia’s forehead.
“You’ll always have him with you, my sweet girl,” I whispered. “Always.”
The grief was still there. It always would be.
But for the first time in a long, long time… I didn’t feel so alone.
A grieving woman holding herself together | Source: Midjourney
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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