Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
3 Incredible Stories of Wealthy Individuals Who Dared to Live Like the Rest of Us!
Sometimes, people go to great lengths to find the right connections, and that’s exactly what happens in these stories. The wealthy characters in these tales wear cheap clothes, beg for money, and even pretend to be homeless to see the true nature of those around them. The results are surprising!
In these stories, our main characters deal with snobby rich parents who believe their daughters should only date rich men, wealthy guys who pretend to be nice just to win over wealthy women, and girlfriends who only want to marry rich men. Let’s dive into these intriguing tales:
1. My Son Wasn’t Good Enough for His Fiancée’s Parents Until They Found Out Who He Really Was
I’m Sam Sutton, and I invented an unbreakable engine sealant. I never thought it would affect my son Will’s love life. Suddenly, we had a lot of money, but I learned that money can’t buy everything.
There are two things money can’t buy: love and health. I found out about love the hard way when my wife, Rain, passed away, and I learned about health when Will grew up.
I raised my son alone after losing Rain. I made some mistakes, like spoiling him, but he turned out kind and loving. In high school, he became popular, but it was clear that people were more interested in my money than in him.
Will realized that the girls liked him for his wealth, not for who he was. One night, he came to me upset, saying, “Dad, the girl I love only cares about money.”
I told him to let her go, and he did. After that, he focused on genuine friendships.
One evening, he surprised me with a plan. “Dad, when I go to Yale, I want people to think I’m poor, like a scholarship student.”
I asked, “Why would you want that?”
He explained, “If people think I’m poor, they’ll like me for me.”
I thought it was a great idea. We got him second-hand clothes, and he went to Yale looking like he had nothing. The plan worked! Will made true friends and met a girl he really liked named Edwina, or Eddy for short.
By his third year, he was in love and ready to propose! I was worried he was too young, but he was certain. Eddy said yes, and everything seemed perfect… until he met her parents, Marta and Farlow.
They were wealthy and clearly disapproved of Will. When he visited for Thanksgiving, they barely hid their disdain. They didn’t want their daughter marrying someone they saw as a poor college student.
Eddy loved Will and insisted that we join them for Christmas. I later heard from Will that her parents were not happy about our invitation.
They agreed to let us come but secretly planned something else.
I decided to play along.
We took a Greyhound bus to their beach house in Narragansett, and I wore old, second-hand clothes. When Farlow picked us up, he looked at me like I was homeless.
During the visit, he bragged about his wealth, trying to make me feel small. But I stayed quiet, even when they gave Will a brand-new Porsche as a wedding gift on Christmas Eve. Farlow seemed to think he had won.
Then I pulled out an envelope and said, “Will mentioned you two are moving to New York. I hope this helps.”
Farlow laughed, “What is that? A list of shelters?”
Eddy opened the envelope and gasped. “Sam… is this real?”
Will hugged me, and Eddy turned to her parents. “Sam has given us the deed to a brownstone in Tribeca.”
Marta and Farlow were stunned. “But… you’re poor…” Farlow stammered.
I smiled and said, “I wanted my son to be loved for who he is, not for the $570 million he’ll inherit.”
After that, Farlow and Marta became Will’s biggest fans. My son and Eddy got married that summer. When they had a daughter, Rain, three years later, I bought the house next door to be close to them and help with my wonderful granddaughter.
2. I Thought I Was Marrying the Man of My Dreams Until I Saw His True Colors When Faced with Poverty
When my parents introduced me to Walter, I wasn’t excited about the arranged meeting. But when I saw him, I was stunned. He stood up in a sharp suit, his blue eyes shining in the dim restaurant light.
He smiled warmly and helped me into my seat, making my heart race.
“Ava, this is Walter,” his mother said proudly.
My mom, Hilda, nudged me and whispered, “What do you think?” I could feel myself blushing.
At first, I was unsure about this meeting, but Walter quickly changed my mind. He was kind, attentive, and everything I hadn’t expected.
A few weeks later, he proposed with a diamond ring, and I happily said yes!
We were set to marry in a week, and my parents loved him!
As the wedding day approached, I was overjoyed. One day, while shopping for my wedding dress with my friend Hillary, I overheard some women talking in the store. What I heard shocked me.
“Did you hear Walter, the blue-eyed playboy, is getting married?” one whispered.
“I heard his parents found him a millionaire’s daughter,” the other added.
I tried to brush it off. There are many Walters out there, and I didn’t want to believe my Walter was part of their gossip. But doubts crept in.
Later that day, as I drove to Walter’s house, I saw a group of homeless people and overheard one say, “That rich guy in the red car splashed water on us. It’s not even his money; it’s his parents.”
That hit me hard.
Could they be talking about Walter? I didn’t want to believe it. When I arrived, I heard him yelling inside.
“Get them out of here! I want them gone!” he shouted into the phone.
When he saw me, he softened his tone. “I was just making sure some homeless folks had shelter in this rain,” he explained.
I wanted to believe him, but something felt off.
That night, I couldn’t shake my doubts, so I called Hillary and told her my plan.
“I need to see who Walter really is,” I said.
To find out, I spent a few days with him. He seemed generous in public, but I decided to dig deeper.
I hired an actor, Joe, to pretend to be a homeless man at Walter’s favorite café. I wanted to see how my fiancé would react.
Hillary and I sat in disguise, watching closely.
At first, he seemed nice, paying for the man’s meal. But then Joe “accidentally” spilled coffee on Walter’s fancy sweater. Walter’s smile faded, and though he said, “It’s no big deal,” he looked angry.
What I didn’t realize was that he had spotted me and knew I was watching, so he pretended to be kind. After leaving the café, he took Joe outside.
But once they were out of sight, he grabbed Joe by the shirt. “If you say anything to Ava, you’ll regret it,” he hissed, then stormed off.
Joe ran away, leaving me unsure if Walter was really bad.
A few days later, two women approached me at a boutique. One looked serious and asked, “Are you the woman marrying Walter?”
I replied, “Yes, and I love him. Why do you care?”
“Don’t marry him. He’s not who you think he is,” she warned before leaving.
I hesitated to follow them but they were gone. I brushed it off but felt uneasy.
Eventually, I decided to test Walter one last time. When he arrived at the fancy restaurant, I was outside in disguise as a homeless woman.
When I approached him and begged for help, he smiled but barely acknowledged me. He reluctantly handed me some money before walking away.
Feeling guilty, I followed him inside to apologize. But when I grabbed his arm, he turned around and slapped me!
“I’m a woman!” I stuttered, shocked by his sudden anger.
“How dare you follow me?” Walter shouted. “I hate your kind!”
When I revealed myself, his face went pale. “Ava? What are you doing?”
“I see you for who you really are now, Walter. The wedding is off.”
Months later, my parents introduced me to another man named Brandon. He seemed charming and well-mannered. But I was cautious now.
As he smiled and introduced himself, I smiled back, already planning how to handle this one. I wouldn’t be fooled again.
3. When I Proposed to the Girl of My Dreams in a Shabby House, She Showed Me Her True Colors
I grew up in a sad home. My mother married my father for his money, and after having me, she moved on. I watched how heartbroken my dad was, knowing the woman he loved didn’t care about him.
She wanted luxury while he wanted love, and I vowed to never let that be my life. I would never marry a gold digger.
fter studying abroad in England and Australia, I returned home with no real connections. My mom had remarried and never contacted me, and I had just my dad and grandmother, which was fine.
No one knew I was Danton Hardy’s son, the heir to Hardy Industries, and I wanted to keep it that way.
One night, I said to my dad, “I was thinking, how about I start working at the company?”
His face lit up. “That’s great! You can start as vice president of marketing!”
But I shook my head. “No, I want to start from the bottom. Don’t tell anyone who I am. Just hire me as an intern.”
He looked doubtful. “You know the pay’s not great, right?”
“That’s fine. I can live at home,” I laughed.
So, I bought a modest second-hand car and got a few thrift-store clothes to start as a marketing intern. I loved it! I made friends, including Cynthia, another intern who became my best friend.
One day, while jogging, I bumped into a girl who spilled her coffee all over me.
“Oh my God, I’m so sorry!” she said, her eyes wide.
“It’s okay,” I stammered, blushing.
She introduced herself as Heather, and we chatted about life and dreams. I found her so interesting and beautiful that I wanted to see her again.
I worked up the courage to ask her out, and to my surprise, she agreed!
Our first date was simple but perfect. We went to a taco truck, where we shared laughs and talked for hours. I couldn’t believe how easy it was to connect with her.
A few months later, I decided to propose. I knew I wanted it to be special but also wanted her to know my love for her was real.
I found a small, beautiful ring I could afford and planned the perfect evening. I wanted to propose in my grandmother’s old house, a place filled with memories of my past.
That evening, I picked her up, and as we walked to the house, I felt nervous but excited.
“I have something special for you,” I said, leading her inside.
As I opened the door, she gasped. I had decorated the space with fairy lights and flowers, creating a magical atmosphere.
“What’s this?” she asked, amazed.
I dropped to one knee and said, “Heather, will you marry me?”
But instead of the joy I expected, her face changed. “In this dump?” she exclaimed, looking around in disbelief. “You expect me to marry you here?”
I was heartbroken. “I thought you’d like it because it’s special to me,” I said, my voice trembling.
“No offense, but I deserve better,” she replied, turning her back on me and storming out.
I was crushed. I realized that all those nights of laughter and connection meant nothing to her. She wanted the flashy life I’d avoided.
Days later, my dad found me sulking at home and asked what was wrong. I explained everything, and he nodded. “Ava, people like that show their true colors when faced with hardship. It’s a blessing you found out now.”
After a few weeks, I decided I would show her. I called her up and asked to meet.
“Listen, Heather, I’m going to make my name mean something,” I said, planning to reveal everything.
I worked hard at my dad’s company and became known for my marketing skills. My dad believed in me and started trusting me with projects. He saw my dedication and love for my work.
Within a year, I helped double the company’s profits, and I finally revealed my true identity to my coworkers.
When I went to my childhood home for lunch with my dad, he smiled proudly. “You’ve done it, Ava.”
After that, I decided to throw a launch party for our new project. I invited everyone, including Heather.
When she showed up, I wore a tailored suit and greeted her.
“Wow,” she said, looking at me in shock.
“Welcome to my world, Heather,” I said, smirking.
She stuttered, “You look… different.”
I shrugged. “You said you deserve better. Well, I’m better now. Enjoy the party.”
As the night went on, I heard her whisper to a friend. “He’s changed.”
I chuckled, realizing I’d dodged a bullet.
Later that night, a woman named Jamie approached me. “You did great tonight. I love your vision for the company.”
I smiled back. “Thanks. I’m just getting started.”
We exchanged numbers, and as I walked away, I realized I’d found someone who appreciated me for who I truly was—not just my name.
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