Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
My Late Partner’s Parents Suddenly Appeared & Demanded I Give Them the Keys to His House — I Agreed under One Condition
When Jason’s estranged parents show up demanding the house he left behind, Alice is thrust into a battle she never expected. Grieving and determined, she agrees to consider their claim, but only if they can answer the one question that haunted Jason until his final days.
There are moments in life that change everything, and for Jason and me, that moment happened when we were 17. I’ll never forget the day he showed up at my door, eyes red from crying, with nothing but a backpack and a broken heart.
A teen boy standing outside a house | Source: Midjourney
His parents had thrown him out like he was nothing, without even giving him a proper reason. My mom didn’t even hesitate; she took one look at him and knew. From that day on, he was part of our family.
We leaned on each other through all the awkward years of high school and the stress of college. I went into HR because, well, people are complicated, and I liked figuring them out. Jason? He was a genius with computers, always able to make sense of the things I couldn’t.
We were a team, balancing each other out perfectly. Then, four years ago, life hit us with the worst blow imaginable.
Two people sharing a look | Source: Midjourney
Jason was diagnosed with bone cancer. It was like the universe decided we’d had too many good years, and it was time to even the score.
But even then, we stayed strong. I picked up more hours, handled the mortgage on the house Jason had bought, and kept us going.
And Jason, in his quiet, stubborn way, held onto this hope that maybe his parents would come around. But they didn’t.
A sick man lying in bed | Source: Midjourney
Jason’s funeral was barely a month ago, and I was still drowning in the grief of it all when his family came knocking. The very people who had abandoned him when he needed them most were now standing on my doorstep like they had every right to be there.
I remember opening the door, my heart in my throat, not knowing what to expect. But I certainly wasn’t expecting this.
Susan, Jason’s mom, looked at me with this fake sweetness that made my skin crawl.
A mature woman smiling sympathetically | Source: Midjourney
“Alice, dear,” she began, her voice dripping with insincerity, “we were so sorry to hear about Jason. It must be so difficult for you, living here all alone.”
I nodded, not trusting myself to speak. What could I possibly say to her? She wasn’t here for Jason. She never had been.
Charles, his dad, didn’t waste any time. “We need to talk about the house,” he said, his tone cold and businesslike. “Jason was our son, and this house should be ours now.”
A serious man | Source: Pexels
The words hit me like a punch to the gut. I couldn’t believe what I was hearing. “What do you mean, ‘yours’? Jason bought this house, and I’ve been paying the mortgage. It’s in my name.”
That’s when their lawyer, who had been standing off to the side like some silent executioner, decided to chime in.
“Legally speaking,” he began, his voice smooth and practiced, “as Jason’s next of kin, his parents have a rightful claim to the property. Without a will, the law generally favors the immediate family.”
A thoughtful and serious man | Source: Pexels
“You think you can just come in here, after all this time, and take his house? You didn’t care about him when he was alive, and now you want what was his?”
Susan’s face hardened, the facade cracking just a little. “Alice, we’re his family. Blood is thicker than water. Jason would have wanted us to have this house, to keep it in the family.”
I could feel the anger bubbling inside me, but I forced myself to stay calm.
An angry woman | Source: Midjourney
“Jason put this house in my name over a year ago, after he got sick. We knew this might happen, and we made sure everything was legal. You don’t have a claim here. If you want this house, you can buy it from me for the price I paid Jason plus the four years of mortgage payments I made on it.”
Charles stepped forward, his voice low and threatening. “You know we can’t afford that, you selfish little… you know well that Jason would’ve wanted us to have this house. You transfer the mortgage to our name, and we’ll take over the payments. That’s my best offer. We’ll fight you in court if we have to.”
I met his gaze, refusing to back down. “You do what you have to, Charles. But before you go charging into court, there’s something you should know.”
An angry woman | Source: Midjourney
They all froze, a flicker of uncertainty passing over their faces. Good. Let them feel a fraction of the fear they’d caused Jason to feel all those years ago.
I turned and walked over to the sideboard in the living room, opening a drawer that had become far too familiar over the past month. Inside was a single envelope, worn and creased from being handled so many times.
I held it up, the weight almost crushing in its simplicity.
A letter | Source: Pexels
“This,” I said, walking back toward them, “is what Jason left to you. It’s his final letter.”
Susan’s eyes lit up with something I couldn’t quite place — hope, greed, desperation, maybe all three. “A letter?” she asked, her voice trembling. “What does it say?”
I handed the envelope to her, watching as her fingers trembled slightly as she took it. “Why don’t you read it and find out?”
She hesitated, then slowly opened the envelope, pulling out the single sheet of paper inside.
A woman opening a letter | Source: Midjourney
As she began to read, Charles and Jason’s brother, Mark, leaned in, their expressions a mix of anticipation and something darker.
But that hope in their eyes soon dimmed, replaced by cold, hard anger. Jason’s letter wasn’t what they had expected.
“I’m sorry,” Jason had written, “that I wasn’t the son you wanted me to be. But I’ve learned to forgive you for the pain you caused, and I hope one day you can forgive yourselves, too. I wish things could have been different, but I’ve made peace with what is.”
A handwritten letter | Source: Pexels
The room was silent as they finished reading, the weight of Jason’s words hanging heavy in the air. For a moment, nobody spoke. They just stood there, staring at the letter like it was some cruel joke.
Finally, Susan looked up, her face twisted with something that might have been grief but was more likely disappointment.
“This… this isn’t what we expected,” she said, her voice flat.
I couldn’t help the bitter smile that tugged at my lips.
A woman with a grim smile | Source: Midjourney
“No, I suppose it isn’t. You came here thinking you could claim what wasn’t yours, that you could somehow make up for the years you lost with him by taking something from me. But all Jason left you was his forgiveness. And honestly, that’s more than you deserve.”
Charles clenched his fists, his anger palpable. “You think you’re so righteous, don’t you? Sitting here in his house, pretending like you were the only one who ever cared about him.”
I took a deep breath, steadying myself.
A determined woman | Source: Midjourney
This was the moment I had been dreading and preparing for in equal measure.
“No, Charles, I don’t think I’m righteous. But I do know that I was there for Jason when you weren’t. I was the one who held his hand when he was scared, who made sure he had a home when you turned him out. And if you want to take this house from me, you’re going to have to give me something you’ve never given Jason: an honest answer.”
A woman pointing | Source: Midjourney
They all stared at me, their anger momentarily silenced by the gravity of my words.
“Why did you cut ties with your own son? Why did you ignore his attempts to reconcile? If you can answer those questions honestly, without lies or excuses, I’ll consider your request. But if you can’t, then you have no right to anything he left behind.”
The silence that followed was thick and suffocating. Their lawyer shifted uncomfortably, glancing at them like he wished he were anywhere but here.
A man adjusting his tie | Source: Unsplash
Susan’s eyes darted around the room, looking anywhere but at me, while Charles seemed to be searching for the right words, his mouth opening and closing as if the truth was stuck somewhere deep inside him.
Finally, it was Susan who broke the silence, her voice a whisper. “We were… He didn’t want to do what we wanted, and we… we thought it was better that he’d live without us.”
Her words hung in the air, hollow and empty, devoid of any real remorse.
A woman speaking | Source: Midjourney
They knew it, too. I could see it in their faces, the dawning realization that there was no justification for what they had done, no excuse that could erase the pain they had caused their son.
I shook my head, a sad smile tugging at my lips. “That’s not good enough. It’ll never be good enough.”
The lawyer, sensing the futility of their situation, stepped forward, clearing his throat. “I think it’s best if we leave, Mr. and Mrs. Miller. There’s nothing more to be done here.”
A man in a suit | Source: Pexels
They looked at him, then back at me, and for the first time, I saw something in their eyes that wasn’t anger or entitlement. It was defeat. Pure and simple.
Without another word, they turned and walked out of the house, their footsteps echoing in the quiet hallway. I followed them to the door, watching as they got into their car and drove away, the weight of what had just happened settling over me like a blanket.
A car driving down a street | Source: Pexels
As I closed the door behind them, I felt a mix of sorrow and relief, a strange combination that left me feeling empty and full simultaneously.
Jason was gone, but in the end, I had protected his memory and legacy from those who didn’t deserve it. And that, at least, was something.
With a final sigh, I locked the door, the sound of the deadbolt sliding into place a quiet affirmation of everything I’d fought for. The house was mine, no; it was ours. And I would carry Jason’s memory with me in these walls and my heart for as long as I lived.
An emotional woman leaning against a door | Source: Midjourney
Here’s another story: At a family dinner, Jason’s new mattress ignites a fierce conflict. His mother demands he return it to fund his half-sister’s car. Tensions soar as Jason stands his ground, feeling neglected for years. When his grandparents intervene, shocking revelations unfold, forever altering family dynamics.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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