On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.
1950s: it all started with a scandal.
Kiki Håkansson (Sweden), Miss World 1951
In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.
Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.
Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957
Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.
Corine Rottschäfer (Netherlands), Miss World 1959
In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.
1960s: Miss World is gaining momentum.
Katharina Lodders (Netherlands), Miss World 1962
In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.
Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»
Ann Sidney (Great Britain), Miss World 1964
In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.
Reita Faria (India), Miss World 1966
In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.
1970s: feminists change the essence of the pageant.
Jennifer Hosten (Grenada), Miss World 1970
The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.
In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.
Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978
The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.
1980s: «Beauty With a Purpose»
Mariasela Álvarez (Dominican Republic), Miss World 1982
In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.
Giselle Laronde (Trinidad and Tobago), Miss World 1986
In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.
Ulla Weigerstorfer (Austria), Miss World 1987
And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.
1990s: crisis
Aishwarya Rai (India), Miss World 1994
In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.
Yukta Mookhey (India), Miss World 1999
In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.
2000s: a woman takes the reins.
Agbani Darego (Nigeria), Miss World 2001
In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.
Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009
In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.
2010s: no swimsuits
Megan Young (Philippines), Miss World 2013
In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.
Manushi Chhillar (India), Miss World 2017
Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»
2020s: what’s next?
Karolina Bielawska (Poland), Miss World 2021
The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.
Krystyna Pyszková (Czech Republic), Miss World 2023
Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.
Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.
Preview photo credit Harry Pot / Nationaal Archief / Wikimedia Commons, CC BY-SA 3.0 NL DEED, Historia de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News
When My MIL Handed Me a ‘Good Wife’ Rulebook on My Wedding Day, My Husband Got Rich!
You think you’re entering a dream when you marry the person you love. But that dream can quickly become a nightmare when you receive a list of rules about how to be a “good wife.” This is where my revenge started.
As a child, I always imagined that marriage would be different. I pictured Sunday mornings in bed, sharing laughs and secrets, and a partnership based on love and respect. But reality has a strange way of surprising you.
Dan and I had just gotten married. The wedding was perfect—small, intimate, everything I had always dreamed of. For a while, it felt like a fairy tale. Dan was kind and funny, and I truly believed we shared the same ideas about how we wanted to live our lives together. That was until Karen, his mother, gave me a gift after the ceremony.
I remember standing in our living room, still feeling happy from the wedding, when Karen came up to me with her “special” present.
“This is for you, Lucia. A little something to help you as you start your new role.” She handed me a fancy box with a big smile, but her eyes didn’t match her cheerful expression.
Inside the box was a neatly folded piece of paper. When I opened it, my mouth dropped. At the top, in bold letters, it said: “How to Be a Good Wife for My Son.”
At first, I laughed, thinking it was a joke. Maybe Karen was making fun of those old-fashioned ideas about marriage.
But as I kept reading, my smile faded. It was a real list—actual rules I was supposed to follow as Dan’s wife.
I looked at Dan, hoping he’d be as shocked as I was, but he was busy opening his own gift. A check. A big one, too. And me? I got a rulebook.
Later that evening, Dan came to me with a sheepish grin. “You got the rules my mom gave you, didn’t you?” he asked, as if it were just a casual suggestion, not a guide for a life of serving him.
“Yep… I did,” I replied, trying to keep the sarcasm out of my voice but not succeeding.
Dan shifted awkwardly and scratched the back of his neck. “Well, you know, that’s just how it is now. Marriage is different from dating.”
I stared at him, waiting for him to smile, to say it was all a joke. But he didn’t.
“Wait… You’re serious?” I asked, looking at him like I didn’t recognize the man I had just married.
He shrugged. “It’s just how things are. Mom says it’s important to keep order, you know?”
I bit my lip, holding back a sharp reply. Keep order. That’s how they saw me now?
After Dan fell asleep, I read through the list again, my hands shaking with anger. I couldn’t believe the nerve.
At 6 a.m., I had to be fully dressed and made up, cooking a hot breakfast for Dan. No veggies, no milk, no butter—he only likes plain eggs and toast. The toast must be perfectly golden brown, and it has to be served on a blue plate because the green one ruins his appetite.
Do all the grocery shopping myself. Dan hates shopping, and it’s no place for a man. Always buy his favorite beer, but not too much—just enough for football nights, but not so much he gets lazy. And I had to carry everything in myself because it’s unladylike to ask for help.
After dinner, the kitchen had to be spotless before Dan even left the dining room. Men shouldn’t see a mess; they must enter a clean space. And always stack the plates by size, wiping the counters twice because Dan hates crumbs.
Dress conservatively when Dan’s friends come over. We don’t want them thinking I’m too “modern” or that I’m not the “right kind of wife.” A good wife never wears anything above the knee, and the neckline should always be high. Anything else would embarrass Dan in front of his buddies.
Make sure Dan never does his laundry. A good wife always has fresh, ironed clothes ready, and socks folded just right—three folds, not two—because that’s how Dan likes them. He should never have to pick out mismatched socks or wear a wrinkled shirt. It reflects poorly on me if he does.
By the time I finished reading, I was furious. This wasn’t just outdated advice; it was a full-on expectation that I cater to Dan’s every wish like I had no other purpose.
And the worst part? Dan was okay with it. He hadn’t even reacted when I mentioned the rules.
I felt trapped, but I wasn’t going to let them get away with this. If they wanted to play this game, I’d play along, but on my terms.
The morning after I read Karen’s list, I woke up at 6 a.m., just like the rules said. I got out of bed, put on my makeup, and slipped into a nice dress.
I looked at myself in the mirror, quietly laughing at how silly this all was. But if Karen wanted me to play this part, I would—just with a twist.
I went downstairs and made breakfast, just like the rules said: plain toast and eggs. But I didn’t stop there. I took the tiniest slice of toast and a plain boiled egg and put them on Dan’s huge blue plate. The plate was so big that the small meal looked ridiculous.
I carefully set it on the table, smiling sweetly as Dan walked into the kitchen, rubbing his eyes.
He looked at the plate, confused. “Isn’t there… anything else?”
I shook my head, smiling brightly. “Just following the rules. Plain eggs and toast! Want me to make another slice?”
Dan sighed, picking up the toast. “No… this is fine.”
I stood there watching him eat the driest breakfast ever, trying not to laugh. Oh, this was going to be entertaining.
Later that afternoon, I made a big show of going to the grocery store. I took my reusable bags and left the house, making sure Dan saw me go by myself, just like the rules said.
When I got back, I carried in all the bags myself, even the heavy ones. Dan watched from the couch, clearly uncomfortable but saying nothing. As I unpacked, he frowned.
“Where’s the beer? Did you forget it?” he asked.
“Oh no, I didn’t forget,” I said cheerfully. “I just didn’t want you getting lazy. Besides, sparkling water is good for you!”
I pulled out a six-pack of sparkling water, a big bottle of green juice, and some quinoa, knowing he wouldn’t touch any of them. Dan’s eyes narrowed, but he didn’t say anything. I could see he was starting to realize something was off, but I was just getting started.
After dinner, I followed the other rules in the letter. I wiped down the counters, washed the dishes, and cleaned the kitchen—but not really.
Instead of putting everything back where it belonged, I rearranged the whole kitchen. Plates went in the bathroom cupboard, utensils in the laundry room, and the toaster? I put that in the hall closet.
Dan came into the kitchen, looking around in confusion. “Why is everything all over the place?”
I turned to him with a worried look. “I’m doing my best! Maybe I need to wipe the counters three times instead of two?”
He blinked at me, totally confused, but he let it go. The fun was just beginning.
When Dan’s friends came over for football night a few days later, I made sure to follow Karen’s rule about dressing modestly. I dug through my closet and found the most old-fashioned outfit I could: a long skirt, high-collared blouse, and a buttoned-up cardigan that looked like something from the 1800s.
As soon as Dan’s friends arrived, I walked into the living room with a tray of snacks. His friends looked me up and down, confused but polite enough not to say anything.
Dan pulled me aside as soon as he could, whispering, “You know you don’t have to dress like that, right?”
I widened my eyes innocently. “But your mom said I have to dress modestly. We wouldn’t want them getting the wrong idea about me, would we?”
Dan’s friends exchanged awkward glances, but I kept smiling sweetly. The look on Dan’s face was priceless; he was starting to see that I was flipping this whole “good wife” idea upside down, and he was stuck going along with it.
Laundry day came, and I followed the rules again, but with a twist. I washed all of Dan’s clothes together: whites, darks, colors—everything went in one load. When I pulled them out, his once-clean shirts were now a lovely shade of pink, and his socks were either shrunk or mismatched.
Dan opened his drawer the next morning, pulling out one wrinkled pink shirt after another. “What happened to my clothes? These socks don’t even match!”
I walked in with an apologetic look. “Oh no! I must’ve messed up. I’ll try folding them in threes next time, just like the rules say.”
He groaned, putting on his mismatched socks before heading to work, completely defeated. I couldn’t help but smile.
By the end of the week, Dan had had enough. He was trying to eat yet another bland breakfast when Karen arrived, her usual smile on her face. She sat at the table, looking pleased.
“Lucia, I’m so glad to see you following the rules! Isn’t life easier now?”
I laughed quietly. “Oh, Karen, you have no idea.”
Dan slammed his fork down, surprising both of us. “Mom, we need to talk.”
Karen blinked, confused. “Talk about what?”
“These rules… they’re crazy,” Dan said, his voice rising. “I’m miserable, Lucia’s miserable, and this isn’t how we’re going to live.”
Karen looked shocked. “But, Dan, I just want to make sure you’re taken care of! I thought this was how marriage should be!”
Dan shot me a glance, and I shrugged. I was just following the rules, right?
“We need to find our own way,” he said, shaking his head. “You’re my wife, not my maid.”
Karen’s face fell, her smile fading. “I was just trying to help. I didn’t mean to upset you both…”
But it was too late. The damage was done. We spent the next few days talking about what we wanted our marriage to look like, finally finding a balance between his mom’s outdated ideas and our modern life.
The change didn’t happen overnight, but eventually, we found a way to laugh about the whole ordeal, especially when Dan had to explain to his mom why he was now making breakfast for me on Saturdays.
Karen never brought up the rules again, and I made sure to return the fancy box she gave me, filled with the crumpled paper and an assortment of mismatched socks. I told her I didn’t need them anymore.
Looking back, I can’t help but think that her gift, while ridiculous, actually brought us closer together. Dan and I learned how to communicate better, and we established what we wanted from our marriage without anyone else’s rules getting in the way.
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