How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

https://embed.gettyimages.com/embed/79662413?et=bpZTpECeT79ycwz_m3DBkg&tld=com&sig=D1ZjQhFIWHZF7-nbB6hvXge96dJ-ZBNIUfeMbO7iVGg=&caption=true&ver=1

Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

https://embed.gettyimages.com/embed/830478650?et=1ULxOMQMRtpjM2YXxYhMgg&tld=com&sig=hyRmzwi0XTRcQ6_ANs8JDzcQRtWsql-beQ-AGBkimZs=&caption=true&ver=1

Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

https://embed.gettyimages.com/embed/830478970?et=_0wOqC16S6xt3S9X5u8ivg&tld=com&sig=cE6gmU06y58rP8R6COYY2EosuGttHPP_0b6ibDGbOoE=&caption=true&ver=1

Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

https://embed.gettyimages.com/embed/830478964?et=TzWf9FZJTBxqZjS3aeguJw&tld=com&sig=zdX5Bn_LVBpTG5cKBAqAqUaMxUcINSVIG87VhrEF2uk=&caption=true&ver=1

Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

https://embed.gettyimages.com/embed/830504100?et=TejS8zIsS89GsNxcfGYXlw&tld=com&sig=6lWvEkovGlKOZoRsKkQiem4EnZGg6EbU17LMOD4YrKg=&caption=true&ver=1

Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

My neighbor frequently asked me to babysit her child, but when I asked her to watch mine just once, she declined — so I came up with a creative solution

My entitled neighbor expected free babysitting for months, but the one time I needed her? Radio silence. That’s when I realized kindness has limits. So, I got a little too creative and drew the line with a twist she never saw coming.

Motherhood is a beautiful journey, filled with ups and downs, laughter and tears. But what happens when someone sees your maternal instincts as an opportunity to exploit? When they assume that just because you’re a stay-at-home mom, you’re available 24/7 to be their personal, unpaid nanny? Hi there, I’m Annie, and boy, do I have a story for you…

Picture this: a quaint suburban neighborhood where tranquility reigns supreme. You know the kind? Pristine lawns, friendly waves from passing cars, and block parties that wrap up by 9 p.m. sharp.

That was my slice of paradise, quiet and drama-free. Until Hurricane Megan blew in next door.

From day one, Megan strutted around like she owned the place. Head held high, designer purse swinging, she was the walking definition of “extra.”

Don’t get me wrong. I’ve got nothing but respect for single moms. It’s a tough gig. But Megan? She wore her single mom status like a badge that entitled her to everyone’s time and energy. Especially mine.

Apparently, I was Megan’s personal target for FREE childcare.

“Hi there! I’m Megan,” she chirped, flashing a smile that didn’t quite reach her eyes. “And this is my daughter, Lily.”

I bounced my son Tommy perched on my shoulder. “Nice to meet you! I’m Annie, and this little guy is Tommy.”

Megan’s eyes lit up. “Oh, you’re home during the day? That’s fantastic! I’ve been looking for someone reliable to watch Lily. My work schedule is just crazy, you know!”

I felt a twinge of unease but pushed it aside. “Well, I’m usually pretty busy with Tommy, but if you need help in an emergency, I can try.”

Megan’s smile widened. “That’s so sweet of you! I’m sure we’ll be great friends.”

As she left little Lily with me and walked away, I turned to Tommy. “Well, buddy, looks like we’ve got new neighbors. What do you think?”

Tommy gurgled and reached for my hair. If only I’d known what I was getting myself into.

Weeks rolled by and I was at my wit’s end. Megan’s “emergencies” had become a near-daily occurrence.

Despite my growing unease, I brushed it off. We moms gotta stick together, right? But one favor turned into two, then ten, and then I lost count.

The doorbell rang, and I groaned. “Tommy, want to bet who that is?”

I opened the door to find Megan, perfectly coiffed, with Lily in tow. “Annie, you’re a lifesaver! I’ve got this important meeting. You can watch Lily, right?”

I hesitated. “Megan, I’ve got a lot on my plate today and I can’t—”

“It’ll just be a few hours,” she interrupted, already ushering Lily inside. “You’re the best!”

Before I could protest, she was gone, leaving me with two kids and a growing sense of frustration.

Lily looked up at me with big eyes, holding a drawing of red and pink hearts. “Can we play dress-up, Annie?”

I sighed, forcing a smile. “Sure, sweetie. Let’s go find some costumes.”

As I watched the kids play, I couldn’t help but wonder how long I could keep this up.

Picture this: You’re knee-deep in diapers and alphabet songs, cherishing every moment with your little one. Then your neighbor knocks on the door again, flashing a smile and making the same monotonous request.

“Oh, Annie, would you be a sweetheart and babysit Lily for a few hours? I’m sure you wouldn’t mind watching her while I get my nails done.”

Spa days, shopping sprees, hair appointments… you name it, I was babysitting through it all. FOR FREE.

Now, don’t get me wrong. I love kids. But there’s a fine line between being neighborly and being a doormat. And folks, I was starting to feel like I had “Welcome” printed on my forehead.

The last straw came on a Tuesday. I was in the middle of a virtual doctor’s appointment when Megan burst in, Lily trailing behind her.

“Annie, emergency! I’ve got to run to the salon. Watch Lily, okay?”

I gaped at her, my doctor’s voice still coming through my earbuds. “Megan, I’m in the middle of—”

“Thanks, you’re a doll!” And just like that, she was gone.

I turned back to my screen, where my doctor looked confused. “Everything okay, Annie?”

I laughed humorlessly. “Just peachy. Now, where were we?”

That night, I vented to my husband, Dan. “I can’t believe her! She just assumes I’m always available.”

Dan frowned. “Honey, you need to set some boundaries. This isn’t fair to you or Tommy.”

“You’re right. Next time she asks, I’m putting my foot down.”

Little did I know, my chance would come sooner than expected.

The following week, Dan and I had a doctor’s appointment. I figured it was the perfect opportunity to ask Megan for a favor.

I knocked on her door, my hopes soaring. Megan answered, looking annoyed at the interruption.

“Hey, Megan. I hate to ask, but Dan and I have a doctor’s appointment. Could you watch Tommy for an hour? I’d really appreciate it.”

Megan’s face twisted. “Oh, Annie. I’m really not comfortable watching other people’s kids. It’s just… stressful, you know? And I need my ‘me time.’ You understand, right?”

I stood there, STUNNED. After everything I’d done for her, she couldn’t spare ONE HOUR?

“Sure! I understand completely.”

As I walked away, something inside me snapped. It was time for a little creative problem-solving.

My opportunity came a few days later when Megan knocked on my door, Lily in tow.

“Annie, I’ve got a hair appointment. You can watch Lily, right?”

I smiled sweetly. “Actually, Megan, I’m glad you’re here. I’ve been meaning to tell you about my new babysitting business.”

Her eyes lit up. “Babysitting business?”

“Yep! I figured since I’m home anyway, why not make some extra money? And since we’re neighbors, I’d be happy to give you a discounted rate.”

Megan leaned in, intrigued. “That’s amazing! How much?”

“Well, normally I’d charge $20 an hour, but for you, let’s say $15.”

Her jaw dropped. “Fifteen dollars an hour? That’s insane! I can’t afford that!”

I shrugged, feigning sympathy. “I know, childcare is so expensive these days. That’s why it’s important to find people willing to help out. Don’t you think?”

Megan’s face reddened. “I’ll figure something out.”

As she stormed off, I couldn’t help but feel a twinge of satisfaction. The tables had finally turned.

Over the next few weeks, I fully embraced my role as a “professional” babysitter. Every time Megan asked for a favor, I responded with mock invoices and rate sheets.

One afternoon, she came to pick up Lily ten minutes late. I greeted her with a smile and a piece of paper.

“Here’s your invoice, Megan. Don’t forget the late pick-up fee!”

She snatched the paper, her face contorting with rage. “This is ridiculous! You’re nothing but a greedy witch!”

I raised an eyebrow. “Excuse me?”

“You have no right to charge me after all the times I’ve done favors for you!”

I couldn’t help but laugh. “FAVORS? Like the time I asked you to watch Tommy for one hour and you said you weren’t comfortable watching other people’s kids?”

“That’s… that’s different! I’m a single mom. I’m busy!”

“And I’m a stay-at-home mom running a business,” I countered. “We’re all busy, Megan.”

She grabbed Lily’s hand and stormed off, leaving me feeling both guilty and oddly empowered.

Word of my “babysitting business” spread quickly through the neighborhood. I hadn’t planned on it, but soon other moms came to me with their Megan stories.

Chelsea, another neighbor, caught me at the mailbox. “Annie, you’re a genius! I started charging Megan too, and suddenly she stopped asking me to watch Lily.”

I laughed. “Really? I thought I was the only one.”

Chelsea shook her head. “Oh no, she’s been trying this with everyone. But now? She can’t find anyone to help her for free anymore.”

As we chatted, I saw Megan pull into her driveway. She glared at us before slamming her car door and stomping inside.

I turned to Chelsea. “I almost feel bad.”

“Don’t! She needed to learn she can’t take advantage of people.”

I nodded, watching Megan’s house. “I guess you’re right.”

Weeks passed, and I hardly saw Megan anymore. The constant knocking had stopped, and an eerie quiet settled over our little corner of the neighborhood.

One evening, as I was watering my front garden, I saw her struggling with groceries. For a moment, I considered offering help. Then I remembered all the times she’d left me in the lurch.

“Some people need to carry the heavy weight of their actions!” I muttered and turned around, ignoring her.

Megan soon found herself in a bind. Every time she asked for help babysitting, she was met with either a rate card or a “Sorry, I’m just too busy!”

Frustrated, she realized she couldn’t rely on “FREE” favors anymore and had to pay for a professional sitter.

So, there you have it, folks. Was it petty? Perhaps a bit. Was it satisfying? Absolutely! But sometimes, the best revenge is learning to communicate effectively and set healthy boundaries. Have you ever dealt with an entitled neighbor? How did you handle the situation? Share your stories in the comments!

Related Posts

Be the first to comment

Leave a Reply

Your email address will not be published.


*