Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
I Planned a Surprise Party for My Husband, but When He Walked In, Everyone Fell Silent
I Planned a Surprise Party for My Husband, but When He Walked In, Everyone Fell Silent
When Maria planned a surprise party for her husband’s 40th birthday, she didn’t expect to find strangers walking through the door instead of him. The shocking mix-up, involving an unexpected Airbnb booking, turned into an unforgettable night filled with laughter and unexpected guests.
Maria invites everyone to a surprise birthday party | Source: Midjourney
My husband’s 40th birthday was coming up, and I wanted to throw him a surprise party. To prepare for it, I told him I would be out of town on his birthday. We agreed to celebrate on another day instead.
On the evening before the big day, I pretended to pack my bags and leave for the airport. In reality, I stayed overnight at my friend Karen’s house.
Maria at Karen’s house | Source: Midjourney
“Are you sure this will work?” Karen asked, raising an eyebrow as I stuffed clothes into my suitcase.
“Absolutely,” I replied. “Tom thinks I’m going to visit my sister.”
Karen chuckled. “You’re a sneaky one, Maria.”
Jim arrived at his brother’s house | Source: Midjourney
The next day, I got up early to make sure everything was perfect. Tom always came home from work around 6 pm, so I invited all of his friends and family over at 5. That way, we’d have time to decorate before he arrived.
By 4:45, people started arriving. His brother, Jim, was first.
“Hey, Maria! Need any help?” Jim asked, carrying a box of decorations.
A box with decorations | Source: Pexels
“Sure, Jim. Can you start hanging these streamers?” I handed him a bundle of blue and gold streamers.
Next came Tom’s best friend, Dave, with his wife, Lisa.
“Wow, you’ve really outdone yourself, Maria,” Lisa said, admiring the decorations.
Hand with balloons | Source: Pexels
“Thanks, Lisa! Can you guys help with the balloons?” I handed them a bag of balloons.
Everyone pitched in. By 5:30, the living room looked amazing. Blue and gold streamers hung from the ceiling, and balloons were everywhere. A big banner that read “Happy 40th, Tom!” stretched across the wall.
Guests gathering in the kitchen | Source: Pexels
At 5:45 p.m., I gathered everyone in the kitchen.
“Okay, everyone, Tom will be here soon. Let’s turn off the lights and hide,” I said, feeling the excitement build.
We all found spots behind the kitchen counter and other hiding places. My heart was racing as we waited in the dark. I held my breath when I heard the key turn in the lock.
Lights off with an open door | Source: Unsplash
The door opened, and I heard footsteps. But then I heard a woman’s voice.
“Do you think he’ll like it?” the voice said.
My heart dropped. Who was she? For a moment, I thought Tom was cheating on me.
The lights flicked on, and the whole room gasped.
Couple with suitcases | Source: Midjourney
Standing in the doorway was a young couple, looking just as shocked as we were. The woman had a suitcase in her hand, and the man was holding a set of keys.
“Who are you?” I blurted out, stepping forward.
The woman’s eyes widened. “Who are we? Who are you?” she exclaimed.
Shocked woman | Source: Pexels
Jim stepped out from behind the counter. “We’re here for a surprise party. Who are you guys?”
The man looked around, bewildered. “We rented this house on Airbnb. We were supposed to stay here for a few days.”
I felt the color drain from my face. “Airbnb? This is our house!”
Woman covers her mouth with a hand | Source: Pexels
Dave scratched his head. “Tom must have listed it after Maria said she was going out of town.”
The woman looked at me sympathetically. “Oh my gosh, we had no idea. We’re so sorry. We’ll leave right away.”
“No, no, it’s okay,” I said quickly, trying to keep the situation calm. “Let’s just figure this out.”
Woman comforts her friend | Source: Pexels
The young couple, still looking confused, stepped inside and closed the door. Everyone was murmuring, trying to piece together what was happening.
Karen came over to me. “Maria, what’s going on?”
“I have no idea,” I whispered back. “Tom must have put the house on Airbnb when I told him I’d be out of town.”
Sad woman with her head in her hands | Source: Pexels
Tom’s sister, Susan, walked up to the couple. “Hey, why don’t we all sit down and talk this through?”
We all moved to the living room, the decorations and party supplies now feeling strangely out of place. The young couple introduced themselves as Jake and Emily.
“We’re really sorry about this,” Jake said. “We thought the house was empty.”
People talking over dinner | Source: Unsplash
Emily nodded. “Yeah, we didn’t mean to crash your party.”
I forced a smile. “It’s not your fault. This is just a big misunderstanding.”
I pulled out my phone and called Tom. He answered on the second ring.
“Hey, honey! I thought you’d be on your flight by now,” he said cheerfully.
Happy man talks on the phone | Source: Pexels
“Tom,” I said, trying to keep my voice steady, “did you list our house on Airbnb?”
There was a pause. “Uh, yeah. I figured since you were going to be out of town, we could make a little extra money.”
I closed my eyes, taking a deep breath. “Tom, I’m not out of town. I was planning a surprise party for you. And now we’ve got a house full of guests and a couple who thought they rented our place.”
Shocked man on the phone | Source: Pexels
Tom’s silence was palpable. “Oh no, Maria, I’m so sorry. I didn’t know.”
I looked at Jake and Emily, who were sitting awkwardly on the couch. “What do we do now?”
Tom sighed. “I’m on my way home. We’ll sort this out.”
I hung up and turned to everyone. “Tom’s coming home. We’ll figure this out when he gets here.”
Maria tells her guests everything will be alright | Source: Midjourney
Jake stood up. “We can find another place to stay. We don’t want to ruin your party.”
Lisa shook her head. “No, stay. We’ve got plenty of food and drinks. Join us.”
Emily smiled hesitantly. “Are you sure?”
Girls having fun at a party | Source: Unsplash
“Absolutely,” I said. “The more, the merrier.”
Tom arrived about fifteen minutes later, looking sheepish. He walked in and immediately apologized to everyone.
“I’m really sorry about this,” he said. “I was just trying to save up some money for a vacation for Maria and me.”
House party | Source: Pexels
Susan laughed. “Well, you certainly surprised us, Tom.”
Jake and Emily ended up staying, and the party went on. They were great sports about the whole situation, and soon everyone was laughing and having a good time.
Golden birthday party | Source: Pexels
“Cheers to unexpected guests and surprise parties,” Dave toasted, raising his glass.
“Cheers!” we all echoed, clinking our glasses together.
Couple holding sparklers | Source: Pexels
As the night went on, I couldn’t help but smile. Despite the chaos, it turned out to be a night we would never forget. And as for the vacation, Tom and I would definitely be taking one, with a story to tell for years to come.
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