In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
At 80, Martha Stewart Breaks the Internet with Swimsuit Shot—Find Out Why She’s Still a Farm Queen
Martha Stewart, a well-known homemaker, is changing how we think about aging by confidently posing for swimsuit photoshoots in her eighties. At the same time, she happily embraces being a grandmother and enjoys the peaceful life on her farm.
When Martha posed for a swimsuit shoot, it caused quite a stir on social media, with many different opinions shared. But away from the spotlight of Hollywood, she finds joy in being with her grandchildren and appreciates the simple pleasures of farm life.
Martha made headlines in May 2023 when she appeared on the cover of Sports Illustrated at 81 years old, showing a new view of aging. The photoshoot highlighted elegance and confidence in later life.
In one photo, she relaxed on a fancy sofa surrounded by lush greenery and stylish decor, showing a sense of calm and glamour. Another image featured her in a chic silver swimsuit and large sunglasses, with a joyful look on her face. In another shot, she wore a bold red dress against a stone background, smiling confidently.
Martha’s Sports Illustrated cover sparked many reactions online, with some people criticizing her looks and the way the photos were presented. One person said, “Grow up…you look absurd,” while another commented on her legs, calling them “chicken legs.” Others joined in, saying things like, “OMG Give it up old woman. I can’t stand her.” Some comments questioned the editing of the photos, with one person saying, “The airbrushing makes her look 30 years old. If she’s so proud of being 81, then show your real face!”
Comments also critiqued her styling, with one user saying, “Pull that press-on wig, Martha!!! Hey, whatever floats her boat!” Others were short and direct, with one saying, “I cannot unsee this,” and another expressing, “Shame on her. Exploiting humans is the opposite of what a cook does.”
Even with the mixed feedback, Martha’s personal life shows she has a strong family bond. She often spends time with her grandchildren, Jude and Truman, who are her daughter Alexis’s kids. Martha enjoys hosting special events for them, including themed birthday parties and holiday meals at her farm.
The farm is a special place for Jude and Truman, where they enjoy picking vegetables and feeding animals. Martha once shared that the kids said a day working on the farm was “perhaps the best day so far.”
Martha’s 152-acre farm in Katonah, New York, known as “Bedford Farm” or “Cantitoe Corners,” has been her home since 2000. She has made it into a retreat with a horse farm, guesthouses, greenhouses, flower gardens, and a chef’s kitchen, blending rustic charm with modern luxury.
The farm’s layout is well-organized, featuring a central farmhouse, trimmed hedges, and stone pathways. This careful design reflects the attention she gave to her first famous home, Turkey Hill. She bought this Connecticut farmhouse in 1973 for $46,000 with her then-husband Andrew, which became the base of her brand.
Over time, she transformed the early 19th-century, three-bedroom house on four acres into a five-bedroom, 6,710-square-foot home. She sold Turkey Hill in 2007 for $6.7 million, making it a symbol of her early success.
Martha’s farm also includes a specially designed greenhouse where she can enjoy fresh produce year-round. Located behind her equipment barn, the mostly glass structure captures sunlight with programmable windows for ventilation and cooling, minimizing the need for artificial heating.
Inside, the greenhouse features 16 wooden garden boxes that promote healthy plant growth by improving drainage and preventing soil compaction. Each box is labeled with watering instructions for easy plant care. Martha grows various cold-hardy vegetables, like root crops and brassicas, which thrive in winter.
She also uses grow lights that mimic natural sunlight, ensuring plants get the light they need for growth. Built-in fans keep air moving, creating an ideal environment for year-round gardening.
Martha’s commitment to her farm and greenhouse shows her love for sustainable practices and fresh, homegrown ingredients. From her famous Turkey Hill home to her carefully tended greenhouse, she has created spaces that reflect her passion for nature and design, along with her belief in purposeful living.
Every part of her property, from the raised garden beds to the greenhouse, shows her hands-on approach and love for beauty and practicality. Through these efforts, Martha inspires others to connect thoughtfully with the land, bringing nourishment and joy throughout the year.
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