In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
My Husband’s Best Friend Came to Our Family Dinner – After He Left, Our 7-Year-Old Daughter Stopped Talking for Months
When my husband’s best friend, Brian, came over for a casual family dinner, I never imagined it would change our lives forever. But after that night, our daughter stopped speaking, and as the silence stretched on, we uncovered a devastating betrayal that shattered her innocence.
I still don’t know how to make sense of everything that happened. Maybe if I write it down, it’ll help. Maybe someone will understand or tell me I’m not crazy for feeling like this.
A thoughtful woman | Source: Pexels
It started with a family dinner. Tom’s best friend Brian was coming over, as he had so many times before. Brian and Tom had been inseparable since middle school, practically brothers.
Brian was around for every big and small moment in our lives. If something needed fixing, he was there with his toolbox. If we had a BBQ, he was there with a cooler and a smile. He was more than a friend; he was family.
A happy man | Source: Pexels
Emily, our daughter, adored him. She’d race to the door every time he came over, practically bouncing with excitement. “Brian! Brian!” she’d shout, wrapping her little arms around his legs, her eyes wide and bright. He’d always laugh and scoop her up.
“Hey, kiddo,” he’d say, grinning, giving her a playful noogie. “How’s my favorite girl?”
A man playing with a little girl | Source: Pexels
That night felt no different—just pizza, laughter, and catching up. Tom was running late from work, so I called Brian to pick up the food. He came in with a big grin, balancing two pizza boxes in one hand and holding a small gift bag with the other.
“Look what Uncle Brian brought,” he said, handing the bag to Emily. Inside was a small stuffed puppy. Emily’s eyes lit up.
“Thank you!” she squealed, hugging the toy. “I love him!”
A girl with a plush toy | Source: Pexels
Brian chuckled, ruffling her hair. “I thought you might, kiddo.”
We settled in for dinner, chatting about little things. Brian cracked his usual jokes, making us all laugh. Emily was glued to his side, asking him about everything under the sun.
“Why do dogs have tails?”
“To wag when they’re happy,” he answered with a smile.
“Why don’t cats have big tails like dogs?”
A man and a little girl blowing at a candle on a cupcake | Source: Pexels
“Oh, that’s ’cause cats are sneaky. They don’t need ‘em as much,” he replied, making Emily giggle.
As we were finishing up, I realized we were out of drinks. Tom still hadn’t arrived, so I turned to Brian.
“Do you mind staying with Emily for a few minutes while I run to the store?”
Brian shrugged, waving a hand. “Of course not. Go on, we’ll be just fine.”
A smiling man on a couch | Source: Freepik
“Thanks. I’ll be back in ten minutes,” I said, grabbing my keys. I knew Emily was in good hands. Brian was practically family, after all.
When I got back, I saw Brian by the door, looking… different. He wasn’t his usual self—he seemed tense, almost… nervous. He barely looked at me as he grabbed his coat.
“Everything alright?” I asked, frowning.
“Yeah, yeah,” he said quickly, not meeting my eyes. “I just—uh, something came up. Gotta run. Tell Tom I’ll catch him later.”
A sad man | Source: Pexels
Then he was out the door, barely waiting for me to say goodbye. I felt a strange chill but brushed it off. It was Brian. He’d never given me a reason to doubt him before.
After that night, everything changed. Emily, my bubbly, talkative daughter, went silent.
At first, I didn’t think too much of it. Kids have off days. Maybe she was tired or upset that Brian left so suddenly. But by the next day, she still wasn’t talking.
A sad girl | Source: Pexels
She went through breakfast without a word, not even looking up when I put her favorite waffles on the table. When I tried to draw her out with a story or a question, she just shrugged or looked down, her fingers tracing little circles on her plate.
“Emily, honey,” I asked gently, “are you mad about something? Did something happen with Brian?”
She just looked at me, her big, sad eyes filling with tears, then shook her head and went to her room.
A crying girl | Source: Pexels
Tom tried talking to her, too. “Em, sweetie, you know you can tell Daddy anything, right?” he coaxed, crouching down to her eye level.
Emily just nodded, her lips pressed tightly together. She clutched the little stuffed puppy Brian had given her like it was the only thing holding her together. I tried to brush it off as a phase, or maybe a delayed reaction to a bad dream. But a mother knows when something’s really wrong.
A little girl crying | Source: Pexels
By the third day, I knew it wasn’t just a phase. My heart ached as I watched my little girl, once so full of life, withdraw into herself. She wouldn’t go to the park. She didn’t want to color or play. When she spoke, it was short, single words—”yes,” “no,” “fine”—like she was afraid to say anything more.
Tom and I began to worry something terrible had happened. We took her to the pediatrician, who ran every test, checked her hearing, even her vision.
A doctor examining a girl | Source: Pexels
Everything was normal. Then we went to a child therapist, but after several sessions, the therapist pulled us aside and told us they couldn’t figure out why Emily had retreated into silence.
Weeks turned into months, and Emily still hadn’t returned to her old self. She went through the motions but never spoke more than she had to. Tom and I tried every gentle way we knew to get her to open up, but it was like she’d locked herself in a place we couldn’t reach. Our lives felt wrapped in a strange, unspoken grief.
A sad child at school | Source: Pexels
And then, one morning, after five long months, Emily finally broke her silence. I was buckling her into her car seat, about to take her to school, when she looked up at me, her eyes wide and scared.
“Will you leave me there forever?” she whispered, barely above a breath.
Her words hit me like a punch to the chest. “What? Emily, why would you say that?” I asked, my voice breaking.
A shocked woman | Source: Freepik
Her lower lip quivered. “Brian said… he said I’m not really yours. He said you’re going to leave me like my real parents did.”
My heart shattered. I could feel the blood drain from my face as I struggled to hold back tears. Tom and I had always planned to tell Emily she was adopted, but when she was old enough to understand it in a safe, loving way.
A sad, thoughtful woman | Source: Pexels
“Emily, listen to me,” I said, trying to steady my voice. “You are ours. We love you more than anything. Brian was wrong to say those things. We would never leave you. Ever.”
She looked at me, her eyes searching mine for something to hold on to, then nodded slowly. Her shoulders relaxed a little, but I could still see the doubt lingering in her face. That night, when Tom came home, I told him everything. He was furious, hurt beyond words, but we were both more focused on Emily’s recovery.
A woman hugging her daughter | Source: Pexels
After that, Emily began talking again, slowly at first, but I could see she was still scared. I tried reaching out to Brian. He didn’t answer. Every call, every text went unanswered. Months went by, and it felt like Brian had vanished from our lives without a trace. Tom wanted to confront him in person, but we didn’t even know where he was anymore.
Then, one evening, out of the blue, I got a message from him. “Can we meet? I need to explain.”
A woman looking at her phone | Source: Pexels
Against Tom’s better judgment, I agreed to meet him. I needed answers. When I saw Brian, he looked like he’d been through hell—tired, thinner, his face hollowed out by something I didn’t recognize.
“I’m sorry,” he said as soon as we sat down, his voice barely more than a whisper. “I never meant to hurt her… or you.”
“Then why, Brian?” I asked, my voice edged with the months of anger and confusion. “Why would you tell her that?”
A man and a woman having a serious talk | Source: Freepik
He took a shaky breath. “I found out I was adopted that day,” he said, looking down. “Right before I came over. My parents never told me. My whole life, I thought they were my real parents. And then, just like that, I find out they’re not. It broke me.”
I stared at him, speechless. “So you decided to hurt Emily? To throw that on a child?”
An angry woman | Source: Pexels
His face crumpled. “I wasn’t thinking straight. She was just so innocent, so trusting. I don’t know why I said it. I was… I was lost in my own pain, and I thought maybe… I don’t know, maybe she should know the truth before it’s too late.”
I shook my head, hardly able to look at him. “Brian, she’s seven. She’s just a child. That was our truth to tell her when the time was right, not yours.”
A man covering his face with his hands | Source: Pexels
“I know. I’ve been punishing myself for it every day since. I don’t expect you to forgive me, but I just… I needed you to know. I’m sorry.”
I left the meeting feeling hollow, burdened with a sadness I couldn’t shake. Brian wasn’t evil. He was broken, and his pain had shattered the innocent trust my daughter had in the world. But it didn’t change the fact that we had to pick up the pieces.
A sad woman deep in thought | Source: Pexels
Since that day, he hasn’t reached out again. Emily is doing better, but there’s still a part of her that hesitates, that questions.
If you liked this story, consider checking out this one: Life sure has a way of surprising you when you least expect it. Just when you think everything’s going according to plan, something or someone comes along and flips your whole world upside down. But sometimes, those moments that seem like the end of everything turn out to be just the beginning.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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