In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Son Is Ashamed of Poor Elderly Mom at Wedding until She Takes the Mic and Gives a Toast — Story of the Day
When Arnold sees his poor mother at his wedding, he becomes furious because he told her not to come. She hands him a gift and gives him a toast, and Arnold bursts into tears and drops to his knees the next minute.
“Ah, look, someone is leaving the café smiling. Just look at her blush!” Diana’s boss said as a wave of laughter rumbled across the eatery’s kitchen.
“We’ll be there, Miss Diana. What time is the wedding?” a co-worker asked as others flocked around Diana, who couldn’t stop blushing.
For illustration purposes only | Source: Pexels
“It’s at 11 a.m. this Sunday. I’ll be looking forward to seeing all of you at the church.”
The 60-year-old was a cleaner at the café. She had taken half a day off to buy the best wedding suit for her only son, Arnold. Diana spent a long-time shopping for the blue suit. It was pretty expensive, but she wasn’t bothered. “My boy should look his best!” she thought.
Diana had spent all her savings on buying her son’s suit, and she couldn’t wait to see his reaction when she surprised him at home…
“I can’t wait to see him get married!” Diana thought. She had been impatiently waiting for this moment ever since Arnold told her about his plans to marry his girlfriend, Masha.
“Son, look what I got for you!” Diana burst into their home, suit in hand and a beaming smile on her face. “I’m sure you’ll love this! Can you please try it on? The seller assured me I could still exchange it if there’s something wrong with the fit.”
Arnold walked away to throw his mother’s gift he thought was ‘garbage,’ but he was interrupted by her voice on the mic.
For illustration purposes only | Source: Pexels
She took out the suit from the garment bag and showed it to Arnold, who frowned. He was not pleased.
“I’m not wearing such an ordinary suit for my wedding. I’m marrying a rich man’s daughter and should look my best. I would look tacky in that cheap suit.”
Diana’s eyes started to fill with tears. She pretended she was okay, but her son’s words silenced her. She was disappointed, and her heart felt heavy.
But nothing crushed her more than when Arnold told her: “One more thing…I don’t want you to come to my wedding. Everyone from my fiancée’s wealthy family will be attending. I don’t want you to be there in your dirty clothes and spoil my image. Everyone will ask me what you do, and I don’t want to have to tell them you’re just a cleaner.”
Diana could no longer hold back her tears. She hurried to her room and locked herself away. She cried the rest of the day because she was terribly hurt. Arnold was too busy to check on her and left to attend to the wedding preparations. The celebration was in two days.
It was Sunday—Arnold’s much-awaited big day. And despite her son’s prohibitions, Diana wouldn’t miss such a beautiful moment. She pulled herself together and checked her wardrobe, picking the prettiest dress she had, then she got ready.
For illustration purposes only | Source: Unsplash
“You are too young to understand this mother’s wish and pain. I cannot afford to miss your big day, son. I’m coming,” she said aloud as she stared at herself in the mirror.
Diana packed an old ceramic vase she intended to give as a gift to her son. When she arrived at the church, she saw her colleagues and boss were already there. She was happy and, for a moment, forgot Arnold had asked her not to attend his wedding.
“Howdy, Miss Diana! I’m sure you are the happiest mother on earth!” her boss commented.
Diana smiled and walked in with the heavy gift box. She watched the bride and groom exchange wedding rings and then kiss. Even if she wanted to, Diana could not stop her tears from flowing. She was delighted. “I’ve done it!” she said.
Following the wedding, a lavish reception took place. Several wealthy guests flocked to the venue to greet the newlyweds. Arnold saw his mom approaching and was shocked. He raised his eyebrows in disgust. “Why has she come? I told her not to spoil my day!” he thought.
“Congrats, darling! You two look amazing! Best wishes!” said Diana, handing the gift to her son.
For illustration purposes only | Source: Flickr/claytron (CC BY-SA 2.0)
Arnold looked around and realized the moment was being photographed. He didn’t want to make a scene, so he shyly took the gift from his mother. He slightly tore open the box and saw the vase inside. “She gave me an old vase lying around in the house? How cheap?!” he groaned.
Arnold walked away to throw his mother’s gift he thought was ‘garbage,’ but he was interrupted by her voice on the mic. Arnold turned pale with shock. He had no idea that a twenty-five-year-old secret she’d been keeping from him would be unraveled that day.
“Twenty-five years ago, just minutes before my best friend died….” began Diana, who quickly looked up at the ceiling as tears started to gather in her eyes.
“She gave me an old vase and told me to give it to her son the day he gets married. It was a gift from her late parents, and she wanted her son to have it.”
Arnold did not understand what his mother was saying.
“After she died, I adopted her little son and raised him as my own. I never married anyone because I wanted to devote my time and love only to my child. Son, it’s time to check out what your late mother left you in that vase. Cheers!” Diana lifted a glass for a toast as a shocked Arnold inspected the vase.
For illustration purposes only | Source: Pixabay
He was flabbergasted. Inside the old ceramic vase were wads of cash. Tears gushed from his eyes as he dropped to his knees.
Arnold realized the woman he was ashamed of was not his birth mother but the one who sacrificed her whole life to raise him. She was more than a mother to him. She was his savior and guardian angel who saved him after he was orphaned.
“I’ve kept my promise to my late friend. I’m happy for you, son. Take care, and God bless you!” Diana finished. She walked toward the entrance to leave, but Arnold couldn’t let her go like that. He raced after her and blocked her way.
“Mom, I’m sorry. Your love for me is priceless. I’m sorry for hurting you. I was never a good son, but you were always a good mother to me. Why didn’t you tell me I was an orphan? Please don’t leave me. I don’t want to become an orphan again.”
Diana hugged Arnold, and they returned to the stage, where the groom danced with his mother.
“I love you, mom!” he whispered, and Diana smiled, tears of joy gushing from her eyes.
For illustration purposes only | Source: Unsplash
What can we learn from this story?
A mother will do anything for her child, even look past his faults to see him happy. Though her son forbade her from attending his wedding out of shame, Diana chose to ignore that because she wanted to witness her son’s big day and his happiness.
No amount of money can measure up to the love a mother has for her child. When Arnold learned Diana had raised him and given him a better life after his birth mother’s death, he regretted uninviting her to his wedding. No amount of wealth could measure up to Diana’s love for him.
Share this story with your friends. It might brighten their day and inspire them.
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