In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
I SAW MY HIGH SCHOOL SWEETHEART CRYING IN A DINER IN A WEDDING DRESS – WHEN SHE TOLD ME WHAT HAPPENED, I PROPOSED A PLAN
Edith loves her grandkids more than anything, but one fun-filled weekend leads to an unexpected confrontation with her daughter-in-law, Allison. Struggling to balance joy and strict rules, Edith faces a heartbreaking ultimatum. Can she mend the rift and keep her beloved grandkids in her life?
I, 58, love spending time with my grandkids. Last weekend was especially wonderful because my son and daughter-in-law went out of town for a wedding, leaving the kids with me for the whole weekend.
A happy grandmother with her grandchildren | Source: Midjourney
Saturday was a beautiful day. I planned all sorts of fun activities for us.
We started our morning in the kitchen, baking cupcakes and cookies.
The kids were so excited to help.
A woman cooking with her granddaughter | Source: Pexels
“Grandma, can I stir the batter?” my granddaughter, Emma, asked cheerfully.
“Of course, sweetheart,” I said, handing her the wooden spoon.
Her brother, Jack, was busy measuring out the chocolate chips, carefully counting each one.
A kid counting choco chips | Source: Midjourney
After we finished baking, we headed to the park. The sun was shining, and the air was crisp.
The kids ran around, laughing and playing.
Happy kids | Source: Unsplash
I watched them from a bench, feeling so grateful for these moments.
“Look, Grandma, I’m flying!” Jack shouted from the top of the slide.
“You sure are, Jack! Be careful now,” I called back, smiling at his joy.
A child on a slide | Source: Unsplash
In the afternoon, we came back home and watched some of their favorite movies.
We all cuddled up on the couch with a big bowl of popcorn.
The kids were enthralled by the characters on the screen, and I loved seeing their faces light up with excitement.
A happy grandmother and her grandson | Source: Midjourney
Sunday morning arrived, and I had one more surprise planned.
“Guess what, kids? Today, we’re going to the amusement park!” I announced at breakfast.
Pancakes and juice | Source: Unsplash
Their eyes grew wide with excitement.
“Really, Grandma? That’s awesome!” Emma exclaimed, practically bouncing in her seat.
We packed up some snacks and set off.
Inside an amusement park | Source: Midjourney
The amusement park was bustling with people, but I made sure to keep a close eye on the kids.
We went on all sorts of rides.
Emma loved the merry-go-round, while Jack couldn’t get enough of the roller coaster.
A happy kid at an amusement park | Source: Freepik
“Can we go again, Grandma?” Jack begged after his first ride.
“Absolutely, let’s go!” I replied, holding his hand tightly.
As the day went on, we tried different games and enjoyed some delicious cotton candy.
A boy posing with cotton candy | Source: Pexels
I made sure they drank plenty of water and took breaks to rest. Seeing their happy faces was worth every minute.
By the evening, we were all tired but incredibly happy. On the way home, the kids chatted about their favorite parts of the day.
“Thank you for the best weekend ever, Grandma,” Emma said, giving me a big hug.
A grandmother hugging her granddaughter | Source: Pexels
“My pleasure, darling,” I replied, hugging her back.
Later that evening, Allison came to pick up the kids.
As she walked in, she saw them in T-shirts from the amusement park, happily eating ice cream. Her face turned red with anger.
An angry woman | Source: Unsplash
“What the hell?! Haven’t you read my rules?” she yelled.
I put down the dish I was drying and tried to stay calm.
“Allison, I tried my best to follow your rules, but I also wanted the kids to have a good time,” I said.
A sad senior woman | Source: Midjourney
“No sugar, no amusement parks, no roller coasters! It was mentioned in the rules! What part of that did you not understand?” she shouted.
“Darling, the ice cream is sugar-free and lactose-free,” I explained, hoping to calm her down. “And we only went on the gentler rides. Their clothes got wet on a water ride, so I bought them new T-shirts.”
A sad-looking senior woman | Source: Midjourney
“I wanted them to have fun,” I continued. “They were safe and happy the whole time. I didn’t think a few harmless activities would be such a big deal.”
“It’s not about what you think is harmless,” she snapped. “It’s about following our rules! If you can’t respect our parenting choices, you won’t be seeing them anymore!”
An angry woman glaring at someone | Source: Unsplash
My heart pounded, and my hands trembled. “Please, Allison. I love these kids, and I will never do anything to harm them. Can we find a way to compromise?” I begged.
“No!” she said heartlessly. “You need to understand that these rules are in place for a reason. Until you can prove that you will follow them to the letter, you’re not seeing them again!”
An older woman gasping | Source: Midjourney
“Mommy, we had so much fun with Grandma. Please don’t be mad,” Emma said softly.
“Yes, Mommy, Grandma took good care of us. We had the best weekend,” Jack added.
Two children at home | Source: Pexels
Allison’s face softened for a moment, but then she hardened her expression again. “It’s not up for discussion. The rules are there for a reason,” she said, taking the kids by the hand.
I stood there, stunned, as Allison took the kids and left.
I couldn’t believe that trying to give my grandkids a memorable weekend had led to this.
A woman wiping her eyes with a tissue | Source: Unsplash
Later that evening, my son Michael called.
“Mom, what happened? Allison is really upset,” Michael said.
I sighed, feeling the weight of the day. “I tried to follow the rules, but I also wanted the kids to have some fun. We went to the amusement park, but I made sure everything was safe and within reason.”
An older woman on a phone call | Source: Pexels
“I get that, Mom. But you know how Allison is about her rules. She feels like they’re necessary for the kids’ well-being.”
“Don’t you think forbidding me from seeing them is a bit extreme?” I asked, my voice filled with worry.
Michael sighed. “I’ll talk to her. Maybe we can work something out. Just… try to be more mindful next time, okay?”
A man on a phone call | Source: Unsplash
I nodded, even though he couldn’t see me. “I will, Michael. I just love spending time with them so much. I didn’t mean to cause any trouble.”
A week later, Michael called again.
“We’ve talked it over, Mom. Allison is still upset, but she’s willing to give you another chance under strict conditions. She’ll send you a detailed list, and you need to follow it to the letter,” he said.
A woman busy on her phone | Source: Unsplash
I felt a wave of relief wash over me. “I’ll do my best. Thank you for mediating this, Michael. I really appreciate it.”
“No problem, Mom. Just make sure to stick to the rules this time. Allison is very particular about them,” Michael reminded me gently.
“I understand. I’ll be more careful,” I promised.
A woman using her phone and laptop simultaneously | Source: Pexels
As I hung up the phone, I felt a mix of emotions. I was grateful that Michael had helped smooth things over, but I also felt anxious about the strict conditions Allison would surely impose. I knew I had to be extra cautious from now on.
The next day, I received an email from Allison.
A Gmail screen | Source: Unsplash
It was a detailed list of rules and guidelines for when the kids were with me. I read through it carefully, noting every detail. No sugar, no amusement parks, no roller coasters, specific meal times, and bedtimes.
It was a lot, but I was determined to follow it.
A woman reading a list | Source: Pexels
I spent the following days preparing.
I stocked up on sugar-free snacks, planned activities that aligned with Allison’s rules, and set up a schedule that matched their routine at home.
I wanted to show Allison that I could respect her parenting choices and still provide a fun and loving environment for my grandkids.
A platter with healthy snacks | Source: Unsplash
When the weekend finally came, I was ready.
I picked up Emma and Jack, making sure to go over the rules with them as well.
“We’re going to have a great time, but we need to follow Mommy’s rules, okay?” I told them.
A grandmother and granddaughter | Source: Pexels
“Yes, Grandma,” they both agreed, looking excited for the weekend ahead.
We played board games, did arts and crafts, and read stories together.
The kids loved our new activities, and I felt proud that I was able to respect Allison’s wishes while still being a loving and fun grandmother.
A child doing art | Source: Unsplash
One day, while picking up the kids, Allison spoke to me privately.
“I appreciate you trying to respect our rules. I know it’s hard, but it means a lot to us,” she said.
I looked at her and smiled. “I just want what’s best for the kids and to be a part of their lives. I’ll always respect your wishes,” I replied sincerely.
A happy MIL and DIL | Source: Midjourney
Allison nodded, a small smile on her face. “Thank you, Mom. It’s important for them to have a strong relationship with you.”
Over time, the tension between us eased, and our relationship improved. The kids were always happy to spend time with me, and I learned to balance their parents’ strict rules with the fun and love only a grandmother can provide.
One weekend, the kids and I had a picnic in the backyard.
A picnic basket, food, a book, and a hat | Source: Unsplash
We spread out a blanket and enjoyed a lovely lunch of sandwiches, fruit, and sugar-free treats. The kids laughed and played, and I felt a deep sense of joy watching them.
“Grandma, can we play hide and seek?” Jack asked excitedly.
A happy boy | Source: Unsplash
“Of course, Jack! Let’s do it,” I said, smiling.
As we played, I noticed Allison watching us from the kitchen window. She seemed more relaxed, and I knew that our relationship was slowly healing. It wasn’t just about following rules but about understanding and respecting each other as a family.
Leave a Reply