In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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She started a cultural phenomenon in a fur bikini. Raquel is remembered as one of the most beautiful women ever
Raquel Welch was born Jo Raquel Tejada on September 5, 1940, in Chicago, Illinois. She was the daughter of a Bolivian aeronautical engineer and an American mother. Growing up in a multicultural household, Raquel developed an early interest in performing arts.
Her family moved to San Diego, California, where she attended high school and was crowned Miss La Jolla and Miss San Diego, foreshadowing her future stardom.
Rise to Fame
Raquel Welch’s breakthrough role came in 1966 when she starred in “Fantastic Voyage,” a science fiction film that showcased her talent and stunning looks.
However, it was her iconic appearance in “One Million Years B.C.” the same year that solidified her status as a sex symbol. The image of Welch in a fur bikini became a cultural phenomenon, propelling her to international fame.
Hollywood Success
Throughout the late 1960s and 1970s, Welch starred in a series of successful films, including “Bedazzled” (1967), “Bandolero!” (1968), and “100 Rifles” (1969).
She demonstrated her versatility as an actress in comedies, dramas, and action films. Her performance in “The Three Musketeers” (1973) earned her a Golden Globe Award for Best Actress in a Motion Picture – Musical or Comedy.
Legacy and Influence
Raquel Welch’s impact on Hollywood extended beyond her acting career. She became a symbol of beauty and glamour, influencing fashion and pop culture.
Welch’s distinctive style and charisma left a lasting mark on the entertainment industry. In addition to her film work, she appeared in numerous television shows, stage productions, and even released a successful line of wigs and beauty products.
Personal Life
Raquel Welch was married four times and had two children. Despite the ups and downs in her personal life, she remained a dedicated mother and a resilient figure in the public eye. Welch’s enduring beauty and talent kept her in the spotlight well into her later years.
Raquel Welch passed away on February 15, 2023, from cardiac arrest. Her death marked the end of an era for Hollywood, as fans and colleagues mourned the loss of a true icon.
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