In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Camille, Grace Kelly’s granddaughter, is all grown up and a stunning reflection of the iconic Princess!
The name of the iconic actress and princess Grace Kelly continues to symbolize timeless beauty, even decades after her passing. Despite her Hollywood career spanning only about six years, Kelly left an indelible mark during the Golden Age of cinema.
Born on November 12, 1929, in Philadelphia, Pennsylvania, Kelly grew up in a family of achievers. Her father, John B. Kelly, was an Olympic gold medalist in rowing, and her uncle, George Kelly, was a Pulitzer Prize-winning playwright. George was her biggest supporter, encouraging her dream of becoming an actress and guiding her rise to stardom in Hollywood.
Kelly made her film debut in Fourteen Hours but achieved her breakthrough playing Gary Cooper’s Quaker wife in High Noon (1952). She went on to star in celebrated films alongside industry legends. Her performance in Mogambo with Clark Gable and Ava Gardner earned her a Golden Globe for Best Supporting Actress. She later won an Academy Award for Best Actress for her role in The Country Girl. Other notable films included the musical comedy High Society and three Alfred Hitchcock classics: Dial M for Murder, Rear Window, and To Catch a Thief opposite Cary Grant.
By the age of 26, Kelly was one of the highest-paid and most respected actresses in the world. However, her life took a dramatic turn when she met Prince Rainier III of Monaco at the Cannes Film Festival. The two married, and Kelly left her Hollywood career behind to become the Princess of Monaco.
Grace Kelly epitomized elegance and grace, both on-screen and in her royal life. She and Prince Rainier had three children: Princess Caroline, Prince Albert II, and Princess Stéphanie.
Tragically, her life was cut short at the age of 52 when she suffered a stroke while driving and lost control of her car. Although Kelly died in the accident, her daughter Stéphanie, who was also in the car, survived.
Kelly’s legacy lives on through her 11 grandchildren, many of whom have inherited her beauty and poise. Among them, Camille Gottlieb, the 20-year-old daughter of Princess Stéphanie, bears an uncanny resemblance to her famous grandmother. Camille’s blonde hair, blue eyes, and striking features have drawn comparisons to Kelly, and her resemblance has brought her considerable attention.
Camille shares glimpses of her life and family on Instagram, where she has over 70,000 followers. Despite not being eligible for the Monegasque throne—her parents were not married—Camille carries herself with the grace and charm of a true princess.
If Grace Kelly were alive today, she would undoubtedly be proud of the legacy she left behind, both in her family and in the hearts of millions who continue to admire her.
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