In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
Feel free to SHARE this story with friends and family on Facebook!
Taylor Swift is teaming up with someone who inspired her as a child: actress Jennifer Lopez
During her electrifying 2013 concert in Los Angeles, Taylor Swift gave her fans a heartfelt throwback to her childhood days as she sang into a hairbrush. While recalling her impromptu solo performances, Taylor playfully introduced what she called her “hairbrush song”, setting up a surprise that sent the audience into a frenzy: the performance of R&B legend Jennifer Lopez.
Together, Taylor and Jennifer delivered a spirited rendition of Lopez’s classic hit “Jenny From The Block”, delighting the audience, who enthusiastically joined in and documented every moment on their phones. The performance quickly became a sensation, racking up over 12 million views on Taylor’s YouTube channel, while fans worldwide enjoyed the joyful collaboration between the two stars.
While this unexpected duet garnered widespread attention, it was just one of many surprises during Taylor’s “The Red Tour” in 2013. During the tour, she welcomed a number of respected artists, including Ellie Goulding, Nelly, Ed Sheeran and Fall Out’s Patrick Stump Boy, each of them brings their unique charm to their spectacular concerts.
Relive the magic of Taylor Swift and Jennifer Lopez’s unforgettable stage synergy by watching the full video below.
Leave a Reply