As the push for electric vehicles persists despite public reluctance, the once-promising solution for environmental concerns is revealing significant drawbacks. Issues like inadequate charging infrastructure, limited range, battery problems, high repair costs, and supply chain disruptions have plagued the industry.
Despite these challenges, proponents like Joe Biden continue to advocate for electric vehicles. However, the lack of consumer interest has led to substantial financial losses for manufacturers. Ford Motor Company, for instance, reported a staggering $4.7 billion loss in 2023 from its electric vehicle product line, exceeding earlier projections.
The company attributed the losses primarily to intense competition driving down prices. With Ford selling around 72,608 electric vehicles in the year, the losses translate to roughly $65,000 per vehicle sold, an unsustainable business model. Moreover, Ford anticipates further losses, projecting up to $5.5 billion for 2024, particularly concerning in an election year.
Despite Chief Financial Officer John Lawler’s optimistic remarks about future profitability and customer adoption, the reality suggests otherwise. Ford’s flagship electric vehicle, the F-150 Lightning pickup, saw diminished demand, leading to production cuts. This setback is notable, especially as Biden’s administration aimed for 50% of new vehicle sales to be electric by 2030.
Watch Biden test drive the Ford Lightning pickup here:
General Motors has also dialed back production and tempered expectations, posting a $1.7 billion loss on electric vehicles in just the fourth quarter of 2023. Ford went on to state: “We said yesterday that we will launch our second-generation EVs when they can be profitable and deliver the kind of returns we want, and we will build a stand-alone profitable EV business. Meantime, we’re improving the contribution margin of our first-generation EVs.”
Matt Heath: My parting message: Enjoy things while they are around
A lot of big, tragic and important things have happened to this wonderful country of ours since April 2014. None of which I have covered. I was too busy writing about hungover parenting, ancient philosophy and my dog Colin.
Out of the 536 columns I have written, 27 were about that guy. Far too few. He is such a good boy, he deserves an article a week.
Today is the end of an era for me, and whenever these final events pop up in our lives, we can’t help but think about the ultimate end.
Everything we do, we will one day do for the last time. That’s why you have to enjoy things while they are around. It’s not just big events like leaving a job, house or loved one either. Whatever moment you happen to be in now, you will never get it back, and you don’t know how many more you have.
Everything we do in life, from eating pizza to spending time with the people we love, to driving, writing, drinking or breathing, we will one day experience for the final time. It might happen tomorrow. This can be either a depressing or an inspiring thought, depending on how you look at it.
A few years back in this column, I interviewed professor of philosophy William B Irvine, of Wright State University, Ohio, on this very topic. He put it this way on a Zoom call: “Recognition of the impermanence of everything in life can invest the things we do with a significance and intensity that would otherwise be absent. The only way we can be truly alive is if we make it our business periodically to entertain thoughts of the end.”
Today’s column is very meaningful to me because it is my last. Like the last night with a lover before she goes overseas. And just like a lover, there have been some half-arsed efforts put in from me over the years. Last week, for example, I spent 750 words moaning about how bad my cricket team is. But the truth is that any of my columns could have been the final. If I had reminded myself every week for the past 10 years that the end is inevitable, I may have been more grateful for having a column and appreciated writing them all as much as I am this one.
While everything we do could have more meaning with a focus on finitude, some things are inherently more worthwhile than others. There is no doubt my column “The pros and cons of wearing Speedos” from November 2022 was less meaningful than most things in this world. That was a waste of everyone’s time. So, if we only have so much time, how do we pick the best things to do?
Well, Oliver Burkeman, the author of Four Thousand Weeks – Time Management For Mortals, suggested this to me in a 2022 column: “Ask yourself, does this choice enlarge me? You usually know on some unspoken level if it does. That’s a good way to distinguish between options.”
With that in mind, I don’t feel great about my 2018 article on “New Zealand’s best hole”. That didn’t enlarge anyone.
There will be people reading this column right now who have loved my writing in the Herald and are sad to see it end. Others will have hated it and are glad to see me go. Many won’t have any opinion at all. But for those in the first camp, I have good news. I have a book coming out on May 28 called A Life Less Punishing – 13 Ways To Love The Life You Got (Allen and Unwin Book Publishers). It’s a deep dive into the history, philosophy and science of not wasting our time lost in anger, loneliness, humiliation, stress, fear, boredom and all the other ways we find to not enjoy perfectly good lives. It’s available for pre-order right now (google it if you’re interested).
A Life Less Punishing took me two years to write and is equivalent in words to 100 of these columns. Which would be a complete nightmare for those in the hate camp, but as I say, great news for those who want more.
Anyway, thanks to the Herald for having me, thanks to the lovely people who make an effort to say nice things to me about my column nearly every day and thanks to the universe for every single second we get.
Bless!
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