What Men’s Beauty Standards Look Like in Different Countries

The mainstream definition of what an ideal man should look like varies from country to country. Just like women, a lot of men try to follow common beauty trends in order to be seen as more attractive. The cultural difference in what exactly people consider objectively beautiful might come as a surprise.

Bright Side did a fun bit of research about what people consider to be the ideal male beauty standard in many countries around the world. Looking at the most beloved male celebs will tell you about what is considered attractive.

1. United States and Canada

According to People’s magazine, the most attractive men in the US for the past 3 years are Paul Rudd (Ant-Man), Michael B. Jordan (Black Panther), and singer John Legend.

The usual definition of beauty, when it comes to men in the United States and Canada, is having a muscular physique, ruggedness, and golden skin. However, in the past couple of years, especially among the younger generation, an androgynous look has become more desirable.

2. India

According to the poll, the most attractive men in India are actors Shah Rukh Khan (Don 2), Aamir Khan (Like Stars on Earth), and Hrithik Roshan (Zindagi Na Milegi Dobara). Even though Shah Rukh Khan took first place, he actually opened up, saying that he has been called “ugly and unconventional” in the past.

The main beauty standard in India is having a lighter skin tone, which gets promoted a lot on TV. Other than that, Indian standards are pretty close to American: tall, muscular man, who have clear skin and a full head of hair.

3. United Kingdom

According to a 2021 poll, the most attractive man in the UK is Tom Hardy (Inception), and 2022 research suggests that Richard Madden (Game of Thrones) has a huge shot of winning that title.

The research data says that the ideal type of man for British people has an athletic build, brown eyes, short dark-brown hair, and some facial hair. In fact, men with beards are found to be over 60% more attractive than men without them.

4. Philippines

The most attractive men in the Philippines have been noted as Josh Cullen Santos from the boy group SB19 and the actor Alden Richards (Imagine You & Me).

The beauty standard in the Philippines has shifted and instead of looking macho, the men care about their appearance a lot and go for a more beautiful look, so they go to salons to get facials. Other standards include having dark hair, being at least 5’9“, and having a more “mestizo” look, which means being mixed with white.

5. South Korea

While western countries prefer men who are athletically built, South Korea likes more of a skinny, androgynous-looking body (not too skinny, fat, or muscular) for men. Men need to be a little bit soft, with slim facial features, double eyelids, and lighter skin.

Male celebrities in South Korea also do not shy away from using makeup or dyeing their hair, actors dye it black to look more youthful while idols dye it “fun” colors, and it is not considered to be revolutionary like it would be in the US.

6. Mexico

Mexicans go for a more “macho” look, which means being extremely masculine, as opposed to South Korea which prefers a more androgynous look. The list of the most attractive men includes actors Diego Boneta (Luis Miguel) and Ryan Guzman (9-1-1) in the first 2 spots.

7. Germany

According to research, German women prefer their men to be taller, with either black or brown short hair. The largest percent of the respondents said that they would like their man to be muscular, but skinny men took a close second place.

Football player Marco Reus and the actor Thore Schölermann have been named the most attractive men.

8. Italy

In Italy, men being overly masculine does not have much importance in terms of their attractiveness. In fact, a lot of men are into grooming and styling their body hair, and Italian men do not shy away from wearing “girlish” colors, like pink or purple.

The most attractive male celebrities are considered to be Raoul Bova and Giulio Berruti.

9. Australia

Australian male beauty standards are focused on physical size and being muscular. While women perceive their bodies as heavier than ideal, men who follow beauty standards, on the contrary, think they are too skinny. The Hemsworth brothers are considered one of the ideals of Australian beauty.

10. The Netherlands

The Netherlands is considered to be a country that has the tallest people in the world, with the average height of a woman being 5’7″ (around 170 cm), and 6’0″ (around 183 cm) for men. Dutch women seek a male partner that is taller than them.

TV presenter Arie Boomsma and actor Michiel Huisman have been named 2 of the most attractive Dutch men, and their heights match up the beauty standard: Boomsma is 6’5 (around 198 cm), while Peelen is 6’1 (around 185 cm). Notably, both men are also muscular and have facial hair.

Which country’s standards align with your own? Do you think standards are hurtful for people’s self-esteem?

You Won’t Believe What Iconic Model Twiggy Looks Like at 73!

Twiggy, known for her elfin face and big blue eyes, made a bold move when she chose a pixie hairstyle, creating a unique look that has been copied for decades.

Although Twiggy changed the fashion industry with her youthful style, she recently shared that she never actually wanted the androgynous buzzcut that became her signature look in the Swinging Sixties. She was just too shy to say no to a famous hairstylist at a fancy salon.

As she celebrates her 74th birthday on September 19, let’s take a trip back to the 1960s when Twiggy first introduced the baby doll styles we still love today!

In 1966, Twiggy, born Lesley Hornby in Britain, was seeking a trendy new look to kickstart her modeling career. At only 5-foot-6, she was considered too short to make it in the competitive fashion world.

Reflecting on her upcoming 74th birthday, the former supermodel recalled getting her shoulder-length hair styled for test photos at London’s House of Leonard. There, she met the famous British stylist Leonard Lewis, known professionally as Leonard of Mayfair.

Lewis was searching for models to try his new crop haircut, and Twiggy was the perfect fit.

In a recent guest appearance on Jessie Ware’s podcast, “Table Manners,” Twiggy, the former style icon, revealed that she never wanted to have her hair cut short.

“I went in to have it shampooed and set, and Leonard saw me. He said, ‘Let me try my new haircut on you,’” Twiggy told Ware during the podcast. “I’d been growing my hair, and for a moment, I wasn’t sure if I wanted it cut. But I was in this very fancy salon in Mayfair and felt too shy to say no, so I just nodded.”

The next day, Twiggy went back to the salon and sat in Leonard’s chair, preparing herself for the change.

“I was there for seven hours. He cut it, then I went out, had it colored, and came back for more cutting. It was crazy,” she said with a laugh.

Although the androgynous look wasn’t what Twiggy was aiming for, she quickly understood why Leonard was a famous stylist.

After Leonard perfected Twiggy’s short blonde haircut, British photographer Barry Lategan took her pictures.

“Leonard put one of the photos up in the salon, and a journalist from the Daily Express named Deirdre McSharry saw it while getting her hair done,” Twiggy explained. “That’s how it all started. When that haircut and photo happened, it was a pivotal moment for me.”

The pixie cut made her large blue eyes stand out, and she emphasized them with mascara on her lower eyelashes.

In a chat with Vogue, Twiggy shared the inspiration behind her famous eye makeup: “I was always experimenting with makeup at home. I had a rag doll with spiky eyelashes, so I bought false eyelashes and created my own unique look.”

English supermodel Twiggy poses for a portrait during the filming of ‘Twiggy in Hollywood’ directed by Bert Stern part of a three episode documentary series that aired in the spring of 1967 on ABC-TV, in Los Angeles, California. (Photo by Michael Ochs Archives/Getty Images)

Twiggy, the former supermodel, shared that when she was young, she liked to rebel a bit. On weekends, she would wear makeup and miniskirts to Saturday night mod clubs with her friends, even though her school was very strict.

“I went to a grammar school where we wore uniforms, and makeup wasn’t allowed,” Twiggy said. “So on weekends, my friends and I would play with makeup like most teenage girls.” This is how her unique makeup style developed, especially her iconic eye look.

A few weeks after the photoshoot for the Daily Express, some now-famous black-and-white pictures of Twiggy appeared in the paper with the headline “Twiggy—The Face of ’66.” This launched her modeling career.

The next month, Twiggy did her first shoot for Vogue, and her life quickly became very busy. She became a major figure in mod fashion and inspired many women. While still a teenager, she even became the first celebrity to have a Mattel Barbie doll modeled after her.

Over the next few years, Twiggy became closely associated with the famous British designer Mary Quant. Mary Quant changed fashion with short skirts, giving women the freedom to show their legs.

After a few years of modeling, Twiggy retired in 1970 and started acting in movies and on stage, as well as singing.

Twiggy starred in several movies, including “The Boy Friend” in 1971, a role that won her two Golden Globes, and “Club Paradise” in 1986, where she acted alongside Robin Williams.

She also judged on “America’s Next Top Model” and created a fashion line for Marks & Spencer. She appeared in many of the brand’s billboard ads.

In 2011, Twiggy released an album called “Romantically Yours,” which features cover songs like “Blue Moon,” “They Can’t Take That Away from Me,” and “Right Here Waiting.” Her daughter, Carly Lawson, born in 1978, sang on some of the tracks.

Still active in the fashion world, the beautiful Twiggy was an ambassador for L’Oreal and works with other brands as a designer.

These days, the famous Twiggy is busy with her own podcast called “Tea with Twiggy.” Each week, she talks with her famous friends in a relaxed and personal way.

Despite all her success, Twiggy, one of the most well-known faces of her time, says her greatest achievement is her relationship with her amazing daughter.

Twiggy’s daughter, Carly, lost her father, actor Michael Witney, when she was just five years old. He passed away during Carly’s fifth birthday celebration. After that, Carly was raised by her mom, Twiggy, and Twiggy’s second husband, Leigh Lawson, whom she married in 1988.

“Family is my number one priority,” said Twiggy, who is also a grandmother. “It always has been, even when Carly was little. If something didn’t work for Carly, I didn’t do it. We went everywhere together, and that’s why we’re so close now. The other day, Carly said, ‘I can’t remember a time when you weren’t there, Mum,’ and that’s because I was always there. Even when I traveled, she came with me.”

LONDON, ENGLAND – SEPTEMBER 14: Twiggy attends Vogue World: London 2023 at Theatre Royal Drury Lane on September 14, 2023 in London, England. (Photo by Gareth Cattermole/Getty Images)

Many women envy Twiggy for how well she pulled off that pixie cut in the 1960s! She looked gorgeous then and still looks amazing now.

What do you remember about the Swinging Sixties? What’s the most daring hairstyle you’ve ever tried?

Share your stories and let’s show Twiggy some love on her birthday!

If you enjoyed reading about how Twiggy’s style has evolved, check out how Catherine Deneuve looks today. She also had her big break in the 1960s.

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