Wisconsin Dairy Queen Puts Up ‘Politically Incorrect’ Sign, Owner Stands By His Decision

A message left on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, garnered attention and is currently making waves on the internet. The billboard prominently displays the restaurant’s political incorrectness and calls attention to the fact that it often employs holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Additionally, it shows support for the

They receive complimentary sundaes, the US flag, and expressions of gratitude for their military service on Veterans Day.

In defense of the placard, restaurant owner Kevin Scheunemann stated that it was put up nearly four years ago to be transparent about his and the staff’s dedication to serving God and the nation. According to Scheunemann, he put up the sign in response to a customer’s grievance against Christian music being played in the restaurant. Since then, the sign hasn’t caused any further issues.

The sign has gained more attention recently when an Oregonian tourist posted a picture of it on Facebook and expressed concerns about the message’s alleged exclusivity. The original post attracted a lot of attention before it was taken down.

While some people support the message on the sign, others have taken offense at the person who shared the image and voiced their opinions. However, Scheunemann’s choice to put the sign is supported by local business owners, who say that customers are free to leave the restaurant if they disagree with its principles.

The people living in the little village of Kewaskum seem to read the sign as the owner’s statement of beliefs and take it at face value. According to Dairy Queen’s official statement, Scheunemann’s approach is not endorsed by the company, and the sign only conveys the proprietor’s beliefs. The company stated that all franchisees and staff members are required to treat customers with respect and decency, regardless of their religious beliefs.

After My Difficult Labor, My MIL Gave Only My Husband a Gift, Saying He Deserved It Most Because He is the Breadwinner

This is such a beautifully written, poignant scene. It captures the intensity of love, exhaustion, and deep-seated pain that only years of silent suffering can bring, especially in a moment that’s supposed to be filled with pure joy. Caroline’s vulnerability is palpable, and the way Ethan finally steps up, defending her with an unexpected show of solidarity, is incredibly powerful.

Linda’s intrusion and her dismissive, backhanded “congratulations” hits hard, especially in such a raw, intimate moment. The little details—the cheap keychain, the subtle but unwavering change in Ethan’s tone—really elevate the scene. It feels like both a bittersweet closure to past hurts and a quiet but profound beginning for Caroline and Ethan’s family, stronger and united.

Thank you for sharing this! It’s a reminder of the resilience required to keep boundaries firm, even in the face of hurtful family dynamics. I’d love to know what happens next for them if you ever feel like sharing more.

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