How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

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Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

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Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

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Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

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Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

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Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

Mom Discovers Message from Her Deceased Son After Visiting His Grave

Nancy loved her son Henry more than anything in the world. She couldn’t imagine life without him. It had been 23 years since a tragic accident had taken Henry’s life, but Nancy kept a special tradition alive every year to remember him. On the anniversary of his death, she always baked his favorite pie and took it to his grave.

For 23 years, Nancy, now 61, had never missed a single year. She baked the same pie every time—a simple but delicious apple and cinnamon pie, Henry’s favorite since he was little.

The smell of apples and cinnamon always reminded her of the old days, when Henry would rush into the kitchen with excitement whenever he saw her baking his favorite treat.

Source: Midjourney

It had become their special tradition, one that Nancy kept close to her heart after Henry’s tragic death at 17. The pie was her way of keeping his memory alive. It gave her a small sense of closeness to him, as if she were still doing something special for her boy.

Even though many years had passed, the pain of losing Henry never really went away. But this tradition helped soften the sadness, giving her a little comfort each year.

Source: Midjourney

On this day, like every other year, Nancy carefully carried the pie to Henry’s grave. The dish always felt heavy when she walked toward his resting place. His grave was neat and covered with flowers, a symbol of the love he had left behind.

She knelt by the gravestone, placed the pie gently on top, and spoke quietly. “Henry, I hope you’re at peace. I miss you every day. I baked your favorite pie again. Do you remember how we used to bake it together?” she said, smiling but with tears in her eyes. “I wish we could do that again.”

After a few moments, Nancy kissed her fingers and touched the gravestone softly before saying goodbye and walking away, knowing she would be back next year.

Source: Midjourney

The next day, Nancy went back to Henry’s grave to clean up the leftover pie. Usually, the pie would either be untouched or spoiled by the weather. It was always a bittersweet reminder of Henry’s absence.

But when she got to the grave, something felt different. To her surprise, the plate was empty. Nancy’s heart skipped a beat, and she stood frozen in disbelief.

Then she noticed something else—a small piece of paper on the plate, folded in half.

Her hands shook as she picked it up and opened it. The handwriting was shaky, as if written by someone who struggled to write. The note simply said, “Thank you.”

Source: Midjourney

Nancy’s heart raced with confusion and anger. “Who would take Henry’s pie?” she whispered to herself. She felt upset—this was a tradition just for her son. No one had the right to touch it.

Nancy felt a mix of emotions—outraged and confused. She couldn’t let someone disrespect her ritual. She decided to find out who had taken the pie.

That night, Nancy baked another pie, just like before, using Henry’s favorite apple and cinnamon recipe. The next morning, she returned to Henry’s grave, determined to catch whoever had taken the pie.

She hid behind a nearby tree and waited, watching the grave as time slowly passed.

Finally, after an hour, she saw a small figure approach. It was a young boy, no older than 9, dressed in ragged clothes and with dirt on his face. He walked slowly toward the pie.

Source: Midjourney

Nancy watched carefully. The boy didn’t immediately take the pie. Instead, he reached into his pocket, pulled out a small piece of paper, and began writing something with a pencil, his hand trembling.

It took him a while, but eventually, the boy wrote “Thank you” on the paper, just like the note she had found the day before.

Nancy’s anger melted away. This boy wasn’t stealing; he was just hungry. Her son’s favorite pie had brought him comfort.

When the boy went to pick up the pie, Nancy stepped out from her hiding place, startling him. He dropped the pie, and his face turned pale with fear.

“I’m sorry! I didn’t mean to!” he cried. “I was just so hungry, and the pie was so good. Please don’t be mad.”

Nancy’s heart softened. She knelt beside him and said gently, “It’s okay, sweetheart. I’m not mad. Where are your parents?”

The boy stayed quiet and shook his head. “What’s your name?” Nancy asked.

Source: Midjourney

“Jimmy,” he whispered, looking down.

Nancy smiled softly and said, “Well, Jimmy, it’s okay. You don’t have to steal. If you’re hungry, you can just ask.”

Jimmy looked up, his eyes filled with hope and doubt. “Really?” he asked.

“Yes, really,” Nancy replied, her heart warmed by the thought. “You don’t have to be afraid.”

She offered him her hand, and slowly, Jimmy took it.

Nancy led him home, and when they got there, she baked a fresh pie for him. As the warm smell filled the kitchen, Jimmy watched in amazement, unable to believe what was happening.

When the pie was ready, Nancy placed it in front of him. “This one’s all for you,” she said.

Jimmy hesitated for a moment before grabbing a slice. His face lit up with happiness as he tasted it. “This is the best pie I’ve ever had,” he said.

Nancy watched him eat, her heart filled with emotion. As he enjoyed the pie, she thought of Henry, remembering how he used to eagerly wait for his first bite.

In a way, she was sharing her love for Henry with this boy, who needed comfort just as much.

As Jimmy finished the last bite, Nancy felt a deep sense of peace. Perhaps, she thought, this was how things were meant to be. Helping Jimmy had brought her a new purpose, a way to honor Henry’s memory by showing kindness to someone in need.

For the first time in years, Nancy felt her grief had led her to something beautiful—something that gave her life new meaning.

She smiled as Jimmy finished the last slice of pie, her heart full of warmth.

As Jimmy wiped his mouth and smiled, Nancy watched him with a quiet sense of peace. The sadness that had clung to her for so long seemed to lift, replaced by a warm feeling she hadn’t known in years. She had given him something small but meaningful, and in return, it had filled the empty space in her heart.

Jimmy looked up at her, his eyes shining with gratitude. “Thank you, Miss Nancy. I… I haven’t eaten like that in a long time.”

Nancy’s heart ached for him. She had been blessed to have the chance to care for Henry, and now, in a way, she was given the chance to care for Jimmy too. She took a deep breath and spoke softly, “You don’t have to thank me, Jimmy. You’re welcome here anytime. If you’re ever hungry, or if you need a place to stay, you come back, okay?”

Jimmy’s eyes filled with tears as he nodded, his small voice cracking with emotion. “I will. I promise.”

As the evening sun began to set, Nancy sat with him for a while, her heart full. For the first time since Henry passed, she felt a sense of hope and connection. Maybe this was the reason why she had kept the tradition alive for so many years—so she could share this love and warmth with someone who needed it most.

Source: Midjourney

Jimmy stood up, his small frame looking a bit taller and stronger now. “I should go, but thank you. I’ll come back soon.”

Nancy watched as he walked down the path, a small smile on his face. Her kitchen, once filled with loneliness and grief, was now quiet but comforting. She glanced at the pie tin, empty except for a few crumbs, and it hit her: In that moment, the pie had been more than just a tradition. It had been an act of kindness that bridged the gap between loss and love.

As she closed the door, Nancy whispered to herself, “Maybe this is what Henry would have wanted. Maybe he sent Jimmy to me, so I could share his favorite pie, and in doing so, share the love that never faded.”

And with that thought, Nancy felt at peace, knowing that her son’s memory would live on—not just in the pie, but in the kindness she passed on to those who needed it most.

The sun dipped below the horizon, casting a soft golden light across the quiet home, as Nancy smiled softly and sat down, ready for whatever tomorrow would bring.

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