For many, the Heinz ketchup bottle is a staple in kitchens and restaurants worldwide. But have you ever noticed the small ‘57’ embossed on its neck? This seemingly random number has puzzled consumers for decades, leading to all sorts of speculation.
Is it the number of ingredients? The number of countries Heinz operates in? Or just a decorative element? The truth is even more fascinating. Understanding the story behind the ‘57’ not only deepens our appreciation for Heinz products but also provides a glimpse into one of the most brilliant branding strategies in the food industry.
The Origins of the ‘57’ and Its Historical Significance
The famous ‘57’ traces back to Henry J. Heinz, the founder of the H.J. Heinz Company in the late 19th century. In 1896, while riding on an elevated train in New York, he noticed an advertisement for “21 Styles of Shoes.” This marketing tactic intrigued him—he believed a number could create a sense of variety and exclusivity.
At the time, Heinz was producing more than 60 different products, yet he deliberately chose ‘57’ as the magic number. Why? Simply because he liked how it sounded. He considered it to be memorable and catchy, creating the now-iconic slogan “57 Varieties.”
Though the number never reflected the actual product count, it quickly became synonymous with quality, variety, and innovation—a clever marketing move that stood the test of time.
Video : The Story Behind Heinz Ketchup
The Evolution of Heinz Branding and the Role of the ‘57’
The ‘57’ Varieties branding became a key element of Heinz’s identity, reinforcing the idea of endless product diversity and consistent quality. Over the decades, Heinz introduced hundreds of products, but the number 57 remained untouched—a symbol of its legacy.
From advertisements to packaging, the ‘57’ appeared everywhere, making it an instantly recognizable brand marker. As Heinz expanded across the globe, the ‘57’ stood strong, creating an emotional connection with consumers who associated it with trust and excellence.
Even today, despite Heinz offering over 5,700 products worldwide, the company still proudly displays ‘57 Varieties’—proving that a great marketing idea never dies.
How to Use the ‘57’ to Get Ketchup Out Smoothly
Beyond branding, the ‘57’ on the Heinz bottle serves a hidden practical purpose—but few people know about it!
If you’ve ever struggled with getting ketchup out of a glass bottle, you’re not alone. Many resort to shaking, squeezing, or even using a knife to scoop it out. However, Heinz secretly built a solution into the design.
Here’s the trick:
- Locate the ‘57’ on the bottle’s neck.
- Tilt the bottle at an angle.
- Firmly tap the ‘57’ with your hand.
This spot is what Heinz calls the “sweet spot”, designed to optimize the flow of ketchup. Instead of pounding the bottle’s bottom, applying gentle pressure at this point breaks the vacuum seal, allowing ketchup to slide out smoothly and effortlessly.
Common Misconceptions About the ‘57’ on Heinz Bottles
Despite its clear marketing history, many people have come up with their own interpretations of what the ‘57’ actually means. Here are a few of the most common misconceptions:
- “The ‘57’ represents the number of ingredients in Heinz ketchup.”
- False! Heinz ketchup actually contains only a handful of ingredients, including tomatoes, vinegar, sugar, and spices.
- “It refers to the number of countries where Heinz products are sold.”
- While Heinz is available in over 200 countries, the number ‘57’ was chosen long before the brand expanded globally.
- “There were originally 57 varieties of Heinz ketchup.”
- Another myth! Heinz has always sold a wide range of products beyond ketchup, even in its early days.
This confusion highlights the power of branding—when something is marketed well, people attach meaning to it, even if it isn’t factual!
Video : How Heinz Tomato Ketchup Is Made
The Cultural Impact of the ‘57’ in Popular Media
Over time, the ‘57’ on Heinz bottles has become a cultural icon, appearing in movies, TV shows, and even everyday slang.
- It has been referenced in classic films and TV series, symbolizing nostalgia and American food culture.
- Many comedians and talk show hosts have joked about the Heinz bottle struggle, making it a fun pop culture reference.
- The ‘57’ has even inspired parodies and product adaptations, proving its impact beyond just the kitchen.
Few marketing gimmicks have lasted over a century, but the ‘57’ remains one of the most recognizable numbers in branding history.
Why the ‘57’ Still Matters Today
Heinz has evolved significantly since its founding, with new product innovations and marketing strategies. However, one thing has never changed—the ‘57’.
This small, seemingly random number continues to:
- Reinforce Heinz’s long-standing heritage
- Create instant brand recognition worldwide
- Add a fun and interactive element to the product
- Spark curiosity among new generations of consumers
Even as Heinz bottles change with time—moving towards squeeze bottles and new packaging—the ‘57’ will likely always remain, ensuring its place in branding history.
Conclusion: The Enduring Legacy of the ‘57’ on Heinz Ketchup Bottles
At first glance, the ‘57’ on a Heinz ketchup bottle might seem like just another design detail. But in reality, it’s a brilliant marketing move, a historical symbol, and a hidden functionality trick all in one.
From its origins in 1896 to its modern-day impact, the ‘57’ has remained an iconic part of Heinz’s identity, representing variety, quality, and tradition.
Next time you reach for a Heinz ketchup bottle, take a moment to appreciate the history and branding genius behind that small embossed number. And if you’re struggling to get the ketchup out? Just tap the ‘57’ and let Heinz’s century-old secret work its magic!
Harrison Ford was married twice before he met and fell in love at 67 with his third wife, actress Calista Flockhart.
Harrison Ford fell in love at 67 with a much younger woman after two failed marriages, and he even adopted her son. The actor felt like a little boy again and gushed over his wife, with whom he lives a quiet life on a farm where they enjoyed spending time in the woods.
Harrison Ford was married twice before he met and fell in love at age 67 with his third wife, actress Calista Flockhart. In 1964, the actor tied the knot with his first wife, Mary Marquardt.
Harrison began working as a carpenter to support their two sons because he wasn’t a famous actor. In 1977, he was featured in “Star Wars” and found fame, but his marriage wasn’t equipped to handle the Hollywood lifestyle.
Carrie Fisher, his “Star Wars” co-star, confessed years later that they had an “intense” illegal substance-fueled affair while he was married. Long after his marriage to Marquardt ended in 1979, Harrison went into union with Melissa Mathison in 1983.However, before tying the knot, the duo failed to sign a prenuptial agreement. The “E.T.” screenwriter and the actor welcomed a son and a daughter, but their relationship was also not meant to last.
The “Raiders of the Lost Ark” star paid a whopping $85 million when he and his second wife divorced in 2004. Their separation was described as amicable, but it was rumored that Harrison had been adulterous.
In 2003, Harrison, then 60, who was usually reserved about his personal life, admitted, “I’m in love” when speaking about his relationship with Calista, then 38. He said romantic love was one of the most fulfilling and exciting kinds of love, adding:
“I think there is a potential for it at any stage of your life.”
The star revealed he wasn’t surprised that he could fall in love and did. At the time, the “Ally McBeal” actress and Harrison had been dating since January 2002 when they met at the Golden Globe Awards.
However, until that interview, the actor had been reluctant to open up about his relationship with Calista. The “Indiana Jones” star was so serious about the actress that he proposed on Valentine’s Day in 2009!
Harrison’s proposal to make Calista his third wife happened while they were on vacation. The couple didn’t waste much time before making their relationship official and married in Santa Fe, Mexico, in June 2010.
Before the actress began dating Harrison, she’d become a single parent by adopting her son, Liam, in 2001. However, after marrying the actor, he formally adopted Calista’s son, adding him to his other four children from his previous marriages.
In 2008, the star, then 65, confessed that being a father again to a young child “made me just a bit less self-centered.” He revealed how Calista had brought a child back into his home.
At the time, Harrison shared how his youngest child was 17, other than Liam. He reveled in having the “wonderful opportunity” to be a part of a child’s upbringing, which he described as “always an endless springtime.”
The star gushed about seeing how the growing, blossoming, and nurturing were paying off. The People magazine’s 1998 Sexiest Man, Alive’s other two older sons with Marquard were Benjamin, then 40, and Willard, 39.
With Mathison, Harrison had a son Malcolm, then 21, and a daughter Georgia, then 17. When speaking about the sort of mother Calista was, the actor said she was the best in the world!
He explained that she was a mother by choice and took on a great responsibility when she adopted her son as a single parent. The actor noted how his wife had devoted herself to Liam and was doing a fantastic job raising him.
Harrison shared how he was pleased to be helping with the job of parenthood. However, he noted that he was “naturally” different with Liam compared to his other children because now he was a little more mature.
Calista and her husband were completely in love, and this time around, the marriage might not end in divorce. The couple was so in tune that they had activities they did together, and the actress once had the role of caretaker for Harrison.
Finding True Love and Companionship at 67
When Harrison met Calista in 2002, he wasn’t looking for love. The former explained that there were times when he felt lonely, but he didn’t want to live his life mitigating “against loneliness.”
The actress, who had allegedly dated many celebrities in her past, including comedian Garry Shandling and actor Ben Stiller, had never had an interest in Harrison before. She once confessed:
“I remember loving him in ‘Mosquito Coast,’ but I didn’t really think about him.”
On the other hand, Harrison also seemingly didn’t have sights on the actress but recalled watching “Ally McBeal” once in a while before meeting Calista. However, now that they were together, she wasn’t allowing him to watch the comedy series because she didn’t like seeing herself.
In 2003, the couple opened up about the age gap between them. The actress admitted that it didn’t “faze” her, and she sometimes would forget that Harrison was 22 years older than her!
Calista said the age difference didn’t factor into their relationship in any way. Instead, the star liked how the actor looked first thing in the morning; she said he wasn’t handsome but more cute and looked like a “little boy.”
There were also conflicting stories about how the couple met. Some reports claimed that the actress threw a drink over Harrison, but he explained that she didn’t intentionally spill her glass of wine on him.
She said they conversed for around 20 minutes before the wine spilled, and Harrison was the one who did the spilling! In 2015, the couple discussed the mutual activity that they enjoyed together.
Years before, in 2003, Harrison had shared with the public that Calista loved flying. He said it thrilled him because it was important to him, as it was more fun when done with someone who enjoyed it.
The actor shared how the actress liked the process, what she saw from the air, and seeing him happy. He speculated that she enjoyed it most because she loved seeing him do something he loved.
Calista revealed that she had complete confidence in his piloting abilities. She confessed to having been a bit nervous about flying, but surprisingly, when she went to Santa Barbara with her husband for the first time, she didn’t feel any nervousness; instead, the star loved it!
The actress believed she loved the sport because she trusted her husband, and she revealed they would take Liam flying all the time, and he loved it too! Besides flying, Calista and Harrison tried to be a giving family.
On November 21, 2007, the couple and their son, then 6 1/2, went together to assist in feeding the homeless in Los Angeles. The couple was photographed wearing Los Angeles Mission aprons as they dished up food.
The actors even wore gloves as they taught Liam about the blessing of giving back to the less fortunate. Then in 2015, tragedy struck the family when, at age 72, Calista’s husband was involved in a plane crash and suffered a nasty laceration on his face.
The actor had to be rushed to a local hospital where his wife, then 50, son Benjamin, and daughter Georgia rushed to be by his side. The actress stayed with her husband at the E.R. section of the hospital until late at night after his vintage plane crashed.
The following day, a Friday, she was photographed driving away from the hospital. Calista allegedly looked tired and was seen holding a tissue, but later that day, she returned to the hospital to be by his bedside.
Sources said the actress “looked concerned” when she arrived shortly after her husband. The following morning she allegedly drove Liam to school before returning to the hospital and remaining there to take care of Harrison.
An insider described the couple and their family as normal, “super loving,” and down to Earth. The couple, who waited for over eight years before getting married, whose shared love for flying was mentioned by the source, before adding this about Harrison’s hospital stay:
“This whole thing must be terrifying.”
Ultimately, Harrison recovered from his injuries and returned to his family. The actor, his wife, and his adopted son now live on a ranch where they keep busy with various activities.
Calista and Harrison’s Quiet Life on a Farm
In August 2022, it was reported that Harrison and his family live on a Jackson Hole, Wyoming ranch. “The Fugitive” star’s home boasted 800 acres of land and was located along Snake Rover.
It was revealed that year that Harrison said he had lived there for 35 years. He even confessed that when he was in Wyoming, he had the leisure of just walking out of the door and continuing.
The farm was described as a “personal sanctuary” for the actor, his wife, and Liam. In 2020, it was revealed that Harrison split his time between his Wyoming ranch and Los Angeles home, which he shared with the “Brothers & Sisters” actress.
Besides living quietly on their properties, Calista’s husband kept busy with his career. That year he was back on the big screen starring in “The Call of the Wild,” an adaptation of the classic Jack London novel.
According to reports, the actor also used to own a home in Brentwood, California, but in 2012 he put it up for sale for $8,295,000. The property had been his home for almost 30 years when he sold it.
Harrison bought the Gerard Colcord-designed country Colonial home in June 1983 for a mere $1 million. The house was initially built in 1951, and its 7,164-square-foot space boasts four bedrooms, an additional poolside, a one-bedroom guesthouse, and two separate guest/staff suites.
He put it on the market after buying another mansion with his wife in Brentwood that cost $12.65 million. The property was described as their longtime primary residence in Los Angeles.
When on the ranch, Harrison spent his days balancing his time between doing a little work and a little play. He once revealed that when his chores were done, and there was nothing more pressing waiting for him, he liked flying when the weather was good.
The “Blade Runner” star admitted that he loved flying in Wyoming. However, sometimes he opted to walk in the woods, do some work, and ride his road or mountain bikes.
Calista’s husband also shared that he had chores given to him by his wife, and he was always working on fixing something on the property. He did the home maintenance, worked in his woodshop, or discussed putting in a new roof with some people.
When the “Air Force One” actor wasn’t doing all those things, he enjoyed spending quality time with his wife while raising Liam. In 2010, the star opened up a little about what he did with his adopted son.
Harrison [Ford] shared some things he’d learned over the years to help make his marriage last.
He revealed that he did whatever his wife and son wanted to do on weekends. Sometimes on Sunday mornings, they went hiking, or motorcycle riding, or he and Liam would make a birdhouse, which took him three days!
Speaking about his son, Calista’s husband said having a then nine-year-old child was something he hadn’t expected. The star grinned when he shared that it was also a joyful experience.
He recalled Liam was around six or eight months old when he met him and his mother; they’ve been together since! In 2020, the couple celebrated their tenth wedding anniversary.
Harrison shared some things he’d learned over the years to help make his marriage last. The “Supergirl” actress’ husband joked that it was best not to talk and nod your head.
He also hilariously admitted that he had no idea where his dry humor came from. The actor said he’d never thought about his humorous side and noted, “I see funny, I think.”
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