In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Paul Walker’s daughter has matured and is paying tribute to her father’s legacy in a meaningful way
It’s hard to fathom that eleven years have passed since Paul Walker’s untimely death. The beloved actor, best known for his role in the Fast and Furious series, tragically lost his life in a car accident in November 2013 when his Porsche Carrera GT collided with a pole and burst into flames.
Walker’s passing devastated fans worldwide and left a profound sense of grief for his family, including his fiancée, Jasmine Pilchard-Gosnell, and his daughter, Meadow Rain Walker, whom he shared with Rebecca McBrain.
At the time of her father’s death, Meadow was just 15, an incredibly tough age to endure such a loss. While there’s never an ideal time to lose a parent, navigating that grief during the tumultuous teenage years must have been an especially heavy burden to carry. Despite the challenges, Meadow has shown remarkable resilience in the face of her father’s passing. Now 25, she is undoubtedly making her father proud.
From a young age, it was clear that Paul Walker was destined for a career in entertainment. Born in 1973, he began acting as a child in the ’70s and ’80s before gaining recognition for his role on the soap opera The Young and the Restless. His career continued to flourish with performances in films like the 2001 thriller Joy Ride, but it was his iconic role as Brian O’Connor in the first Fast and Furious movie that truly catapulted him to fame.
Walker reprised this role several times as the franchise exploded in popularity, solidifying his status as a leading action star. His unexpected death at the age of 40 shocked fans and colleagues alike, with heartfelt tributes pouring in from co-stars like Vin Diesel and Tyrese Gibson. Meanwhile, Jasmine and Meadow had to grapple with the sudden loss of a partner and father.
While we can only imagine the pain felt by Jasmine Pilchard-Gosnell and Meadow Rain Walker, it’s clear that Meadow has worked hard to honor her father’s memory.
In the years following his death, Meadow matured significantly. She completed high school and immediately dedicated herself to various projects, including the launch of the Paul Walker Foundation, using part of her inheritance to establish it.
The foundation aims to safeguard our oceans, wildlife, and ultimately ourselves. Its website describes it as “an enduring light of Paul’s unique spirit, far-reaching goals, and spontaneous goodwill”.
Reports indicate that Meadow, who is also pursuing her studies, continues to manage the foundation with the support of her godfather and Paul’s longtime friend, Vin Diesel. It truly warms my heart to see Meadow carrying forward her father’s legacy of kindness and compassion. I can only imagine how proud he would be of her efforts.
Does anyone else miss Paul Walker? The Fast and Furious films just don’t feel the same without him! Rest in peace, Paul, 1973-2013. Thank you for all the cherished memories.
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