Fake Meat Industry Gets Cold Shoulder From Consumers Again As Beyond Meat Faces…Meat

Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.

Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.

The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.

It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.

Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.

What’s your explanation for this?

The Laguna Garzon Bridge: A Circular Revolution in Bridge Design

Breaking Away from Tradition

In the engineering world, sleek, linear bridge designs are the norm. Yet, Rafael Vinoly, a distinguished Uruguayan architect, took a bold step in the end of 2015 with the Laguna Garzon Bridge. This circular bridge, spanning the Laguna Garzon in Uruguay, defied conventional design and drew global attention.

Innovative Purpose

The Laguna Garzon Bridge stands out not just for its design but for its unique function. Unlike traditional bridges that prioritize efficiency, Vinoly designed this structure to slow traffic. The goal was to let drivers enjoy the stunning natural scenery. As Vinoly explained, “The concept was to transform a traditional vehicular crossing into an experience that reduces speed and offers panoramic views while creating a pedestrian space in the center.”

A Game-Changer in Transportation

Before this bridge, crossing between Rocha and Maldonado involved loading cars onto rafts, a slow and inefficient method. The Laguna Garzon Bridge addressed these issues by accommodating up to 1,000 cars daily. With its 51.5-meter radius and two 46-meter straight sections at the entrances, the bridge has become a regional landmark.

A Symbol of Sustainability and Tourism

The Laguna Garzon Bridge represents Uruguay’s shift towards sustainable development and tourism. The circular design not only enhances the travel experience but also attracts visitors to the previously overlooked coastline of Rocha. By showcasing the country’s natural beauty through innovative architecture, the bridge promotes both environmental preservation and tourism.

A panoramic view of the circular bridge.

A Unique Blend of Aesthetics and Function

While circular bridges are not new, they are rarely used for road traffic. The Laguna Garzon Bridge uniquely combines the aesthetics of a circular design with practical functionality. Vinoly noted, “Circular bridges aren’t common for road traffic, but the Laguna Garzon Bridge blends aesthetic appeal with functional design.”

A Legacy of Innovation

The Laguna Garzon Bridge is more than an architectural feat; it’s a testament to innovative thinking. By challenging conventional design, this circular structure sets a new benchmark in bridge architecture. Its success may inspire future architects and engineers to explore unconventional solutions, reminding us that remarkable achievements often come from daring to think differently.

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