In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
What Might Happen to Your Body If You Drink Too Much Coffee
Whether you’re sipping a hot cappuccino on your way to work or indulging in a sweet latte after a big presentation, it’s hard to imagine a day without coffee. And because it helps you regain energy in no time, many of us can’t resist the temptation to drink several cups to refuel and keep ourselves going throughout the day.
We at Bright Side also can’t stand the thought of facing the day without a hot cup of Java. And we decided to find out how drinking too much coffee may affect you.
1. It might be visible on your nails.
In addition to making you feel jittery, drinking too much coffee might interfere with your iron absorption and cause anemia. This pretty common condition affects the amount of healthy red blood cells that carry oxygen to your body’s tissues and makes you feel weak and tired. Apart from low energy, anemia might affect the appearance of your nails, causing your fingernail moons to become less visible or even disappear.
2. It may upset your stomach.
If you ever felt that drinking too many cups of coffee makes you go to the bathroom more often, there’s actually a scientific explanation to that. Because coffee is acidic, it irritates your stomach lining and causes cramping, which in turn may lead to diarrhea. You might experience these unpleasant consequences even if you drink decaf, so it’s better to watch your caffeine intake and opt for less acidic varieties, such as French roast or espresso.
3. It might give you headaches.
Although many people hope that a hot cup of Java will make an annoying headache go away, it might actually make it worse. Caffeine causes you to urinate more often, which slightly dehydrates your body and may cause headaches. Although about four cups of brewed coffee a day is considered a safe amount of caffeine for healthy people, in reality most of us can tolerate far less, and having too much caffeine can give you painful migraines.
4. It may cause your skin to age faster.
While coffee is rich in antioxidants that protect your skin from harmful free radicals, drinking too much of it can reduce collagen in your cells. Because collagen is vital for achieving a plump and youthful complexion, consuming too much caffeine can cause your skin to become less elastic and more vulnerable to fine lines and wrinkles.
Can you start your day without coffee? How do you feel when you drink too much of it?
Preview photo credit Kommissar / Wikimedia Commons, CC0 1.0
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