March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Jase and Missy Robertson’s journey: Overcoming obstacles and finding strength
Mia Robertson, the youngest daughter of Duck Dynasty’s Jase & Missy Robertson, has been born with a condition known as cleft lip and palate, a gap in the upper lip that can involve the gum as well.
The U.S. Centers for Disease Control and Prevention shares that about one in every 1,600 babies is born with a cleft lip with a cleft palate in the U.S.
Because of her condition, sweet Mia, who is now 18 years old, has been forced to undergo 13 surgeries, with the 14th taking place just recently. The family truly hopes this would be Mia’s last procedure before her problem is finally solved.
Throughout every surgery, the young girl remains positive. What’s most, she hopes she serves as inspiration for other young children who are born with the same condition. On her own initiative and with the help of her family, Mia established the Mia Moo Fund in order to assist in making certain that each and every child wears a smile on their face.
“One of the functions of the Mia Moo Fund is to spread awareness of the cleft lip and palate journey,” Missy Robertson told Christian Post. “The other one is to help with medical funds for the parents and the families living right here in America.”
On his podcast Unashamed, Jase Robertson shared an update on Mia’s condition and said that his daughter is recovering well.
“She’s doing great. She’s turned a corner,” he said, and then added, “Everything seems great, seems to be fine.”
“Surgery went a little longer than expected, but she is home and recovering,” the loving father told his podcast listeners. “Thank you for praying for her and for our family. She is a champion!”
Before the surgery took place, Missy spoke of her daughter’s condition and explained that she had been constantly asked about the number of procedures Mia would need to undergo in the future. “There is never any other response than ‘We just don’t know,’” Missy said. She then added that they rely on God for assistance. “Since she is 18 now, she is taking the lead in all the discussions and medical forms. It’s been a little strange,” Missy wrote. “But it’s just another reminder to lean on the Lord and that I’m not in control.”
Mia also hopes that she’s at “the finish line.”
“Hopefully the last time I’ll see my doctors in this setting! It’s been a long road but we are at the finish line,” brave Mia said.
The Robertson’s have also been preparing for a new addition to the family as they open the doors to their hearts and home for a child whose mother was unfit to take care of.
We wish Mia speedy recovery.
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