Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
You Won’t Believe What This Millionaire Did to Solve Homelessness in His Town!
Homelessness is a problem that many cities face around the world. Even though governments and organizations are trying to fix it, it’s still a big issue. One Canadian millionaire decided to make a difference in his own town with his money. Here’s his story.
In Fredericton, New Brunswick, Marcel LeBrun, a millionaire entrepreneur, took action to help homeless people in his community. Marcel, who made a lot of money from his successful social media monitoring company, decided to invest $4 million of his own money to build 99 tiny homes for those in need. He didn’t just stop at providing homes; he also created job opportunities with his unique approach. This project is called 12 Neighbours.
After selling his company and gaining a lot of wealth, Marcel wanted to use his money for good. Seeing the homelessness issue in Fredericton, he came up with the idea of a tiny home community to give homeless people a new start. He named his project 12 Neighbours and aimed to build a gated community with 99 homes and an enterprise center. This community offers both housing and job opportunities, giving homeless people a chance to rebuild their lives.
Homelessness is a big issue in New Brunswick, with about 1,600 people experiencing it in a single day last year. In bigger cities like San Francisco, Los Angeles, and New York in the United States, the number of homeless people is much higher. Marcel LeBrun saw a chance to make a difference and decided to help those struggling with homelessness.
Marcel’s project, 12 Neighbours, is not just about building tiny homes. He wants to create a supportive community for people. The tiny homes he’s building are more than just places to stay. They are fully-furnished with kitchens, living areas, bedrooms, and full bathrooms. They even have solar panels on the roofs. Marcel sees himself as a community builder, aiming to provide a better life for those in need.
To make his vision a reality, Marcel LeBrun set up a factory where skilled volunteers help build the tiny homes. Using modern techniques, the factory can produce one tiny home every four business days. Once a home is built, it is carefully placed on concrete blocks to form the foundation of the community.
Marcel believes that owning a home is important because it gives people a sense of responsibility and stability. By allowing people who have experienced homelessness to own their own homes, the 12 Neighbours project aims to empower them and create a supportive community.
Besides providing homes, Marcel LeBrun’s project also focuses on creating job opportunities for the residents. The 12 Neighbours community includes an enterprise center with a coffee bar and a silk printing business, both run by the residents. This helps generate income and encourages residents to interact with the wider community.
Like any big project, 12 Neighbours has faced criticism. Some people think it’s better to reintegrate homeless individuals directly into society rather than keeping them together in one place. However, Marcel understands these concerns and has taken steps to ensure the community is safe and supportive.
Marcel explained, “Building a few homes is just as complicated as building many, and we wanted to make a real impact on homelessness in Fredericton. If we want to make a meaningful difference, we need to build houses. If I take someone who’s been living outside and put them in a luxury apartment, they might not succeed because it’s not their community or environment.”
Marcel LeBrun knows how important safety is, so he has included top security features in the 12 Neighbours community. There are gated entrances and advanced surveillance systems to ensure residents feel safe and protected.
LeBrun mentioned that some residents face challenges when they first move in. He explained, “When someone moves into a house, they might have others trying to take advantage of them. They need to learn what it means to manage their own space and decide who they let in and out.”
One of the main goals of 12 Neighbours is to build a strong sense of community both inside and outside its gates. LeBrun wants to create a place where residents and the people of Fredericton can come together. The community has a coffee bar and a personalized printing business to encourage interaction and understanding.
LeBrun told CBC, “I see myself as a community builder. We’re not just building a small community; we’re helping to make our city better.”
Marcel LeBrun’s project to build 99 tiny homes in Fredericton, New Brunswick, is a great example of using personal success to help others. Through 12 Neighbours, he has not only provided homes for those in need but also created job opportunities and a supportive community. His efforts have given hope to many and inspired others to make a difference.
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