Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
My Daughter Almost Married an Old Man, but I Uncovered the Truth
As I waited outside the door of my daughter’s prospective husband, I was very worried. Their disparity in age bothered me a great deal. I had no choice but to step in and explain to him why this union was so wrong for her.
I heard someone talking inside the house just as I was ready to knock. I forced myself to listen as my curiosity overcame me. That was my daughter’s fiancé’s voice, and I was astounded by what he said.
He mentioned a scheme and his evil goals. The realization that he was plotting to use my kid made my heart sink. It became evident how much of a liar he was and how wicked his intentions were toward her fortune.
I was so angry that I was unable to control myself. I barged through the door, telling him the truth. As I blasted his heinous crimes and exposed him for the cunning fraud that he was, my voice quiver with wrath.
There was no turning back from the reality now as he recoiled in disbelief. With a renewed sense of resolve, I marched out of the house. I was prepared to go to any lengths to shield my daughter from this monster, even if it meant keeping her apart from the guy she believed to be her true love.
I was struck by how powerful a parent’s love can be at that very time. A parent will stop at nothing to protect and make sure their child is happy and protected.
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