Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Taylor Swift’s Chiefs Game Outfit Called ‘Cringe’ – Fans Say She Looks Like a Teen!
Taylor Swift’s outfit at the Kansas City Chiefs game has caused a lot of talk online.
On October 7, 2024, Taylor Swift made a big entrance at GEHA Field at Arrowhead Stadium to watch her boyfriend, Travis Kelce, play against the New Orleans Saints. Many were excited to see her, especially since she had missed two of his previous games. Her appearance was highly anticipated, and fans were eager to see what she would wear.
Her absence from earlier games sparked breakup rumors between her and Kelce. But by attending the game, she silenced those rumors and attracted a lot of attention from fans and photographers. Swift walked into the stadium wearing a short plaid dress and tall black boots.
In a close-up photo, Swift’s slight smile and fresh look were highlighted. Her dress had an off-shoulder design, which showcased her gold jewelry nicely. In another picture, she smiled even more broadly, with her bangs framing her face. Her hair was pulled back in a casual ponytail, combining a glamorous and simple style.
One of the most talked-about parts of her look was the glittery freckles on her face, which sparkled under the stadium lights.
Once her photos were shared online, people quickly voiced their opinions, which ranged from praise to criticism. One user joked, “I was wondering where my tablecloth [sic] went.” Another commenter criticized her boots, saying, “Bizarre boots!! They look awful on her.” Other comments included, “Is she dressed for football or a nightclub?” and “Grow up; she looks like a high school girl [sic].”
Many comments focused on her footwear, with remarks like, “She can’t walk in those boots. So dumb…” But other fans defended her, saying, “She’s a wonderful human and so talented!” Another fan chimed in, “She’s awesome. She’s looking pretty niiice [sic].” One user who wasn’t a big fan of Swift added, “Not exactly a fan…but loving her outfit!”
Her facial glitter also caught attention. One fan commented, “The face glitter? Are you kidding? She’s so cute!” Another said, “Taylor Swift makes the whole place shimmer.”
This isn’t the first time Swift has faced criticism for her outfits at Kelce’s games. Previously, on September 15, she attended a game wearing a red, oversized Kansas City Chiefs t-shirt as a mini dress, which fans labeled as “so trashy.” She paired it with thigh-high black leather boots, a black crossbody bag, and gold chains. Her signature hoop earrings and bold red lipstick completed her look, while her blonde hair fell in messy waves.
Swift made a fashion statement as she arrived and later cheered from the Chiefs’ VIP suite. While some fans loved her bold style, others were not impressed. One user questioned, “With all her money, that’s what she wears?”
More negative comments followed, with one saying, “Omg… again her outfit is so trashy… what’s happening to her?” Another remarked, “Looking like an old-fashioned street walker as usual.” Critics also pointed out that her outfit seemed out of place compared to other players’ wives and girlfriends, who wore more traditional game-day clothing. One commenter said, “She dresses like a teenager.”
Some wondered if her changing style was part of a strategy to gain publicity since her relationship with Kelce became public. “Her outfits are getting goofier. Does she really need the attention? Seems since Kelce, she’s all about PR,” wrote one user.
Critics said her style didn’t fit with the more traditional game-day outfits worn by the wives and girlfriends of other players. One commenter said, “She dresses like a teenager.” Some even wondered if her changing style was a way to get more attention since her relationship with Kelce became public. One person wrote, “Her outfits are getting goofier. Does she really need the attention? Seems since Kelce she’s all about PR.”
This wasn’t the first time Swift’s outfit at a game had sparked criticism. Back on September 15, 2024, she wore a red oversized Kansas City Chiefs tee to a game between the Chiefs and the Cincinnati Bengals. Some fans didn’t like how she turned the tee into a mini dress.
She paired the look with thigh-high black leather boots, a black crossbody bag, and gold chains. Hoop earrings and her bold red lipstick completed the outfit, while her blonde hair was styled in messy waves. She later cheered from the Chiefs’ VIP suite.
Some fans didn’t like this outfit either. One user asked, “With all her money, that’s what she wears?” Another said, “Omg… again her outfit is so trashy… what’s happening to her?” Some even compared her look to that of an “old-fashioned street walker.”
No matter what people think about her outfits, Swift continues to grab attention wherever she goes—on and off the football field.
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